Many of our members do a good job getting new clients in the door, but then once the client is THERE, they don’t do anything to reinforce the sales message that GOT them there.
Real Tax Business Success: Tax Marketing Lesson 25 – Mailing List
Now it’s time to build your house list. So how do you make your own RESPONSIVE mailing list? You do it through “lead generation” advertising. How about make your own list!?!
Real Tax Business Success: Tax Marketing Lesson 26 – Lead Generation
Lead generation marketing can be more costly in the beginning, but well worth the expense in the end! Lead generation marketing techniques take your prospect through a “multiple hoop” process.
Real Tax Business Success: Tax Marketing Lesson 27 – Getting Direct Mail Opened
In many promotional situations we will have to use an envelope to “deliver” the sales message. Your sales message is irrelevant if your prospect never opens your letter and looks inside your envelope!
Real Tax Business Success: Tax Marketing Lesson 28 – Negotiation and Accountability
It is really important to BUY your advertising media at the best price possible. The better deal you get, the more pressure you take off your marketing and the higher the chances are for success.
Real Tax Business Success: Tax Marketing Lesson 29 – The Headline
The headline: if you don’t get that right…well may as well not even play. See, the whole point of the headline is to get people INTO the rest of the message. Fail that, and you’re sunk.
Real Tax Business Success: Tax Marketing Lesson 30 – Using Subheads
When in doubt, start out with your best and most powerful headline and subheads! Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.)
Real Tax Business Success: Tax Marketing Lesson 31: Adding Emotional Zing
If you aren’t using EMOTIONAL sales copy to sell your tax services, you’re NOT really selling anything! Emotional copy SELLS better, period! We BUY from emotion, and then JUSTIFY with logic.
Real Tax Business Success: Tax Marketing Lesson 32 – Passion and Clarity
Remember, the number one marketing sin is being boring! So one of the fastest ways to make your ads and promotional pieces better is to add passion and drama to your sales copy.
Real Tax Business Success: Tax Marketing Lesson 33 – Two Types of Readers
Since one of the main goals of your advertising will be clarity and being easily understood, you’ll need to make sure you’re doing this for as many people as you can AND at the same time.