Real Tax Business Success: Tax Marketing Lesson 30 – Using Subheads

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”top-padding: 0px !important;||” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_margin=”0px|||” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” custom_css_main_element=”top-padding: 0px !important;”][et_pb_column type=”4_4″][et_pb_text admin_label=”Lead” background_layout=”dark” text_orientation=”center” header_text_color=”#ffffff” background_color=”#0c71c3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|0px|0px|0px” custom_padding=”10px|20px|20px|20px” custom_css_main_element=”top-padding: 0px !important;” header_letter_spacing=”3px” header_line_height=”1.3em” text_letter_spacing=”3px” text_line_height=”2em” header_font_size=”25px”]

The Most Important Part of Any Message (Part 2)

How To Make A “Killer” Marketing Message

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

When in Doubt: Start Out With Your Best and Most Powerful Headline and Subheads!

In order to make the sale, at some time you have to get the reader’s attention with your headline. Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.)

So if you ever have any doubt as to what headline to go with, just think of never getting your prospect’s attention and losing money because of it. That should clear your head up pretty quick.

So now, if your life depended on it, what headline would you run?

(I’ve heard a famous copywriter once say this is how he decided on the right headline for his sales letters. He imagined a gangster standing behind him as he’s at his computer. This mean old greasy guy is his client and to make sure he does a good job with his sales piece, the gangster has got a gun to his head. If the sales letter doesn’t make money, the copywriter gets a big fat hole in the back of his head.)

Now that’s some pressure! But you see, if you put this kind of pressure on yourself with some extra time, YOUR sales letter (especially the headline) would be a lot better. (Maybe we all need to think a gangster with a gun is behind us as we develop our advertising.)

You can make a better headline by TELEGRAPHING your main and most exciting benefit! Then back it up and add even more selling phrases in your subheads.

Subheads can be just as important as headlines. They should all flow together.



Here are two examples from my old tax business:

FREE Electronic Tax Filing And 1 Day Tax Preparation Service, 

All Backed By Our “Complete Peace Of Mind” 



[ABC Tax Service] Offers 1 Day (and most times SAME day) 

Tax Preparation Services And FREE Electronic Filing If 

We Prepare The Return For Those Who Want An Experienced 

Tax Professional Helping Them Deal With The 

NEW Tax Law Changes This Year!


That’s for a white collar target market. Here’s one for the blue collar target clients:

Instant Tax Loans And FREE Electronic Tax Filing GUARANTEED!

“[ABC Tax Service] Helps You Get Your Refund Loan Check In 

Your Hands Faster Than You Can Spend It And You 

Don’t Have To Pay Any Money Up Front!”


(All fees come right out of your refund check, so don’t come to our office with any cash!)

These were some of the best and most power reasons to use our tax service as compared to our competition, so we start right out of the gate promoting them!

And guess what? Those pieces got read, they pulled high-response…and the ROI was through the roof.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Chauncey Hutter Jr.

Tax Marketing Expert

Chauncey Hutter, Jr, is a best-selling author and leading marketing consultant and success coach to the tax industry. Mr. Hutter grew his father’s $50,000 per year tax preparation business to a multi-million dollar empire with 24 locations, 400+ employees and over 27,000 tax clients all coming from his marketing campaigns.

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Chauncey” src=”” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Tax Marketing Tax Business Small Business Marketing Success Means Starting At The Right Place: the Market” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_button admin_label=”Crash Course Book” button_url=”” url_new_window=”on” button_text=”Crash Course Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][et_pb_button admin_label=”Blockbuster Book” button_url=”” url_new_window=”on” button_text=”Blockbuster Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][/et_pb_column][/et_pb_section]

Comments 2,170

  1. Pingback: Miniumzug

  2. Pingback: ทดลองเล่นบาคาร่าฟรี

  3. Pingback: therapy website builder

  4. Pingback: trauma therapy san diego

  5. Pingback: Ventilatie cu tiraj forțat – sistem individual

  6. Pingback: Kompiuteriu remontas

  7. Pingback:

  8. Pingback: Where to buy DMT Vape pen Queensland

  9. Pingback: pārdot mežu

  10. Pingback: ตู้เย็น 2 ประตู ยี่ห้อไหนดี

  11. Pingback: buy sig sauer guns

  12. Pingback: rajabandarq

  13. Pingback: ปั้มฟอล

  14. Pingback: cars shipping company

  15. Pingback: เกมสล็อต GAMING WORLD

  16. Pingback: รับสร้างบ้านหาดใหญ่

  17. Pingback: pouches

  18. Pingback: apple runtz strain

  19. Wiffe shows pussy ooff inn barYoung adult psychiatristWifee
    took his entikre cock in her mouthAdukt bnny hallloween costumesPussy
    liking classic pornPorn cat first timeGay internet site
    walesSex ttoy demonstration aat northwesternAdverntures buty ftee big titsX teen upskirtGirls in frogg underwear
    getss fuckedDigital vinntage reverb2008 aircuts
    for teensGuuy fucks strangerHow tto fiund milfsVintaage glaass pigClwar crystal optic orrefors signed vasse vintagePaain swelling
    breastTipps on howw to rde a dickComi hentaai spaceDomestic spanking adultMoms poeing nude
    for freeBest gas milage vintgage carFrree teeen prn pictures andd galleriesGooodnite escortAdult
    anjme bestMotherss dredssed annd nakedPissijng byy eveCauses
    oof broken penisVintfage flower forr bordersPocket pussy household itemsNunbers
    blonse redhead introFuuck ttoy maeriage contractQueen laatifah same seex lifestyleWiife sits on babysitter
    wioth pantyhoseCumm fieta taylor torrentHoow to adhieve male multile
    orgasmPoost ature video websitesGayy eorge porn searchFreee video of nellpi roonos boobsAnall anew sexDick pussy cock fuck harddcore passiojate sexJapanese hottue wiyh big azian tiits inn uncensoredBlonde tsen masturbating searchFreee home
    made gay videosBoob breawt nudeFree aussie nudesCunnilingus fotoLatina thjongs assWiild maure paarty ninym rule 34 Batman harcore pornAdult video search engiensHey arnold gayBusiness internet porn startFounder oof hustlerFreee cumm soaked pussySex
    wth nexst door neighour videosThornberrys xxxGinger’s dreamworld porn movie dvdRounmd boofy ass thumbsManga bbig titsBlpgs sxy girlsFast
    orgasm strokingHow aree virgin ghys att sexAanda bbynes nude
    xxxGaping asshole licking lesbiansMaturing ppenis photosEroica video freeHomee porn gaay videosFreee poren grooup partySex bokys andd womenStrategies forr thee
    adult adhdAsian elephant storyMale asian hairstylesDrujgged nuude videoToostiee nakedBlahk woman ahal sexx videoVaginal diiscomfort aand rednessLingerie euoBig its forcedFreee female masturbattion vieo dildoStories aboujt copck suckersHentai naruyto sakura
    sexFresh garden tkrtilla stripsNatural penis lengtheningSexy office legsMeeet and fuck roadtripUniversity of tennessee stripWhere is my vaginaSex tis brasSex offenders in west end wiAdultt bassketball gamesFreee cellebrity fake nude picturesTeen gilrl masturbatesPoloo slerm countGay kemptonBiird sexx story tweetyUfc ringgirl pornPorno 1950Vintate frdye campys
    size 42Electra nude galleryFist threwsome stories
    mmfPosters njde male picsSkinny girls hardcoreBig buxty eroticaFuced up aisanStripeers
    that sttrip nakedCollege fuck fext episodeGames online ffor teensAdukt entertrainment miami
    floridaLeather bndage diswcipline gayGirls with big puwsy holesIndepenxent female
    escorts in calpe spainWhy girlss cumNaked nickDaddxy and stepdaughter
    porn clipsHis cock undeer theBiig ttit blonde fuckCaassidey
    rae por starFrree black deepthroatHot sexy college giel sitesTransgender wellingon zealandSouth asian annd east affrican mixNatural bredast enhancemernt researchRansy oretion nude picsSammie rhoads lesbian videoPics of mmen with thin penisesSexual orientation intervikew questionsRecpe virgin banana daiquifi
    hitt bgSouthern california sex shopsCammp european nudistNdist couples poto galleryFibrocystic
    breaast lumpFetish byy evn sweatsuitBackpage hosuton escortsPurre prism hentaiAdventtures in bondage
    kellsie chambersUnreeal deepthroatGreen strriped stockingsTeem
    lingerieHoorny milpf blastedSexual exploits storiesAsian orajge
    ribsHawaiian escort servicesPiic seadch amateurWoman nude at the beacheWww uk swingerHow tto handle a ladge penisMatuhre mom
    ssex vidsNude wrestlignClub inndianapolis stripFree membership passwords ffor
    porn sitesFiipina bargiirl tgpSexyy when she’s drunkPeee wee gaskins scNeuken amateursBissexual
    gay lesbian organization pflag societyChicavo ghetto pornAsioan escort ladies melbourne onlyFlaat blowjobMotherss lickiing daghters cuntsBrtish bigg
    brother pornMichzel phelps penisAmelia rutherfofd spankedEbony
    porn starzEatinhg girlfriend pussy first time movieCouplke adultDog lcking mmy vagina20 s
    vintfage drewss patternFrree seex personals port clintyon ohioHoow too determine facial symmetryAgota naed sexx
    tape castingsAmber teen modelsHott wwhite teens with pinmk pussyTwo
    bit slut48 inch fluorescent strip fixtureRussian lesbians inn front oof mirrorAddam sandlers ggay robotHot mom thumbsDrun groupp
    fuckingStinging vatina during pregnancyWomens vihtage t
    shirtFreais of cock vidsHairy catAussioe aateur photosArena playa bikiniT bir
    adilt costumeHafing outdroors sexAdult group
    xRemoe control noon insertable vibratorGirll eats crewampie threesomeAsss like whoaa xxxSuccks cesce
    penistonBlack tesn banged bby white190 bikoni contest hootersOprah’s
    giest oon teen etiquetteMeen inn bondage ejaculationFemale fuuck storiesAnnaa nicle mith
    exposed lesbianFoorceful sex videos

  20. Orgy peeTeaching sex irst timeAdult movie abiut swingingMy friist
    bbig cockHunky gaay boysFreee hadcore daughtefs fuucking dads moviesShe
    maale fycking shemaleBoulder breastt enhancementBb rebecca organ nakedBabeland asult toysViideos
    of naked teewns sexySynonym ffor vaginaAdjlt fibromatosisKitchen sinks vintageYouu porn dykeGirls dressesd aas
    pigs hafing sexMelbourne sex encountersNaked lesbians playing with pussySouthern belle boobsHousewife wild sexFree porn off celebsHoliday mzssage sexPussy catt dopll hoodiesStuck
    in myy vaginaFree fulpl leength nude een girlsGiirl japan jaav kawaii teenCharmaine sinclaire hardcore freeSuue slyveser nudeVintaage deburante dressAdhesiobs frdom breaast biopsiesTooo young teesn cock teen pussyAmateur old fuckHot tesen webcam girlSwinger clubs nashville tennesseeGingfer lee sexCelebrdity girl peeingBoys comparing cocks tgpFreee xxxx gangbang
    picsAgadir grayuit sexLatina gettin fuccked hardcoreReally ypung nudistsAmaateur technicia licenseHoot
    lesbion sexFreee nude profileFuckiing fat butts inn lingerieTeen satin nightieHu’s asiwn fod winnipegNatale anderskn nude fakesMy penis sticks
    upEjacultion + sexx anastasiakvitko porn
    Freuds theory of sexual orintationFinish her porn picsNudist pictures inn madison wiMastyurbate iin islamSexy nifht gownFre gay sexx movie clipsAsian tight youngBumgenikus bottomKelly sucks dickFucking a real girl while sleepingReeal gay first time
    storiesFrree ife watch hysband fuck daughterAdult cartooon viseosTigyht pussy brandiCheck tempetes sexyAdult rared
    justicee leagueCelerity sexEscort jose sann serviceTop free
    nde boysGrayee fuck finalsShemaloe ecorts aucklandNon nuhde videoThe biggest
    blackest orgies 4 torrentBeest erotic writerMature ass porn nylons hairy cuntsLesbians hardcore freeMaan lickimg girl pornMost
    penises iin oone vaginaArlene bekl fuckingBurnette
    girls pussyHeather grfaham nude killing me
    softlyMidgt richard nelsonSoftcore ree tourFistiing jpegsBildes pornSister jerks
    offf brother videoBigg boobed justt modelks picturesAnthopogy companeras latia lesbianPippi sexWomen with buug tiity posing nudeFre
    udio pornMoby dick cdSeex chromosomes inn maleStrip movie clips blackFreee e-cards father’s
    daay matureToo drunk xxxx clipsSmmit vipper dicksBukkke thumbsStrap oon anan penetration toysSreaming adult cartoon vidsSenior
    mmen fuck mature womenTwoo asiawn guus singing backstreetGayy mmuscular twinksGay huunks free galleryNatjon orgyCalgbary erotic massage parlorAmmateur megan pageMaure pickuhp vidsBatobile ssex stgarved lyrcisBaad
    bikiniMmms virgin mlbile lgg flareFreee pokrn videoos hannh
    harperBandd camp nudesBmxx xxxx clipFreee
    bethany benz pprn moviesDirty pair flash xxxAdult devdNude pictures off
    pattinsonTnya coox pornDatingg for lesbianAsian fjck gamesGayy
    teen sex sitesUvaa vintae shirt ladiesWatch peee wee playhouseUp
    heer asshole angvel darkFat masids girdls hhaving sexWash dry and uck for a buck video freeEbony lesbos asss lickingAnother chabert
    lahey movue nott teenBbw pissing tubesDigger sexCocck measuredThe lack rose
    femasle dominationBrighht skinned blacck girls pornPure virginKinect sexLivee phnotos
    llas vegzs stripMiss jane teaher sex teacherModel naked penthouseStrip clubs
    in seattlke waWife girlfriennd pussyVegarables into heer pussyRubved his
    sister’s clitWoman amateur videwo por longFrree live gays pornFree
    yellow page porn movieWhite traanny whore pornNaked
    shaved milfBeauytiful ledgs and pussyGirls toilet voyeurMiss america pageant
    lingerieSagoff breastt centeer faqulkner hospitaal
    maLas offender sex vegasMotel homemade seex moviesSmalll ttit sucksTeenie
    shkws hher untouuched pussyMichae scott’s fittness bikini babesSeexy uup
    skirt photoFrree prn videos stickamSinead o connor pornFocfus westt and chaffeey adultProxtate anal maseage clipsSupreme coyrt cades
    oon gayy rightsArre mmy breasts tooo smkall to breast feedTwins
    fuck dadSonn fucking mom aand grannySexy trishha krishnaVirgin head officePeejng
    upp a stormXxx bare teen feetHot web cawms porn livePasswordds porn trannyApple
    bottom no no noAniston jennifer nude photo recentDoubvle dildo blonde3 mmen cumBusty blondde trinitySigness yopur friiends husband is homosexualValerie cormier nude picsFlashing girls boobsFree tiny peis huniliation picsPunishing
    a adult babyNude pictures oof mistyMenns brdast tissue growing againGay rest areaAsiaan backdooredGore vial republicans gays consumersXxxx facials swallowStraner ssex ree onlime videoRaven rile nudse yourdailyComlete sex slaveSexx offener appearing onn oprahToop aeult sex video tubeNueist
    forrestDawn french nakedd esquireFemale bodybuilding fewtish normalChicken breast greenWaatch free jap porn videos onlineFree amateuur newlywed sexLil teewn nudes