Chauncey's Tax Marketing
Crash Course Lessons:

Lessons: 1-8

• Lesson: 1  
  Introduction...
  
  
• Lesson: 2
  The Most Important Reality You Must Accept:
  
  
• Lesson: 3
  Choice, Fear and Consequences:
  
  
• Lesson: 4
  Small Business Marketing Success Means Starting At The Right Place:
  
  
• Lesson: 5
  Avoid BIG Mistakes in Identifying Target Markets:
  
  
• Lesson: 6
  The Message:
  
  
• Lesson: 7
  How You Get A Target Client To Take Action:
  
  
• Lesson: 8
  ‘Best Response’ Tax Business Marketing (PART 1):

Lessons: 9-16

• Lesson: 9  
  ‘Best Response’ Tax Business Marketing (PART 2)Introduction...

• Lesson: 10
  'Best Response’ Tax Business Marketing (PART 3):The Most Important Reality You Must Accept:

• Lesson: 11
  ‘Best Response’ Tax Business Marketing (PART 4):

• Lesson: 12
  “Pre-Selling” Price and Positioning:

• Lesson: 13
  How To Pick and Use Advertising Media:

• Lesson: 14
  Real Media ROI Tips

• Lesson: 15
  Media Mindset Keys:

• Lesson: 16
  How To Multiply Your Media Success:

Lessons: 17-24

• Lesson: 17
  Here’s The VERY FIRST MEDIA You Should Use:
  
  
• Lesson: 18
  Your Tax Office Is One Big Sales Media:
  
  
• Lesson: 19
  Moving From “Internal” Media To “External” Media:
  
  
• Lesson: 20
  Insider Tricks In Specific Media:
  
  
• Lesson: 21
  Insider Tricks In Specific Media (Part 2):
  
  
• Lesson: 22
  How To Find That Elusive “Starving Crowd”:
  
  
• Lesson: 23
  Big Mistakes and Success Essentials for Broadcast Media:
  
  
• Lesson: 24
  “Congruence” and Reinforcement:

Lessons: 25-32

• Lesson: 25
  Direct Mail “Mini-Series” Part 1:

• Lesson: 26
  Direct Mail “Mini-Series” Part 2:

• Lesson: 27
  Direct Mail “Mini-Series” Part 3:

• Lesson: 28
  Final Words on Media - Negotiation and Accountability:

• Lesson: 29
  The Most Important Part of Any Message:

• Lesson: 30
  The Most Important Part of Any Message (Part 2):

• Lesson: 31
  Adding Emotional “Zing”— Even a Tax Professional Can Do It!:

• Lesson: 32
  Passion and Clarity—Together!:

Lessons: 33-41

• Lesson: 33
  Getting The Two Main “Types” Of Readers:

• Lesson: 34
  Insider Message Tricks:

• Lesson: 35
  A Solid Structure For A “Call To Action”:

• Lesson: 36
  Closing the Deal—In An Ad:

• Lesson: 37
  Tweaking Messages That Work:

• Lesson: 38
  The “Acres of Diamonds” Theory:
  
  
• Lesson: 39
  Stimulating Word of Mouth and Referrals:

• Lesson: 40
  Recognizing and Rewarding Your Clients:

• Lesson: 41
  Sales Secrets for the Phone and In Person (Part 1):

Lessons: 42-49

• Lesson: 42
  Sales Secrets for the Phone and In Person (Part 2):
  
  
• Lesson: 43
  Your “Bread and Butter” Services:
  
  
• Lesson: 44
  Leading Employees For Bottom Line Profit: 
  
  
• Lesson: 45
  It’s Now or Never:
  
  
• Lesson: 46
  Wanna Leave The Country?:
  
  
• Lesson: 47
  The Way You Really Get a Flood of Clients:
  
  
• Lesson: 48
  Timing Is Everything:
  
  
• Lesson: 49
  Final Words: