Grow Your Tax Tax Business


"DOUBLED MY SALES LAST YEAR - BACK FOR MORE!"

“This is the second year I have come to your live events. Last year I implemented a few things I learned, regarding office location and marketing strategies, and my gross revenue double over the previous year. This year, I have received so much valuable information that will increase my bottom line by an insane amount. And that was just in the first hour. So many practical ideas I could not possibly implement them all. However, by choosing two or three changes that I have learned here, I know I will easily double my tax practice again this year.

I am already making plans to come back next year. Anyone who has a tax practice and does not come to one of your events is going to lose a lot of money. I wish I knew about Real Tax Business Success ten years ago.”

Daniel G.
Bowie, MD


"ONE IDEA RESULTED IN $2212 IN NEW REVENUE"

“We got signed up with you late in the year so I decided to try one idea. (The idea) generated $2212 in additional revenue!”

Joe G
Oakland, CA

""MY BUSINESS WAS UP 43%"

“My business was up 43%. We increased our volume from 2,200 to over 2800 returns in one office.”

Leonard V.
Springfield, MA


"INCREASED MY BUSINESS BY 50% IN ONE TAX SEASON!"

“You helped me increase my business by 50% in one tax season! I WAS SWAMPED! (I’m opening another location next tax season for sure.)

I followed your referral program just like you said. It was HOT! One lady referred 76 new paying customers to me all by herself! Your membership course is simple and down to earth and easy to use. I’ve got all the answers right there in front of me. It’s well worth the money I paid!

I even have a masters degree and your Coaching has helped the most … I can’t believe it! Thanks. I look forward to meeting other tax business owners in the membership group.”

Carlos G.
Oxnard, CA

"MY COMPANY GREW AN OUTSTANDING 36.25%"

“My company did a total of 1120 returns (that’s up from under 300 when I first started with Chauncey). My goal was to do 1400 in one year. Not only did we exceed that goal, but we did a total of 1526 returns, and my company grew an outstanding 36.25%. Another goal I set, obviously, was profit, and can I please tell you that I wanted to see an astounding 50% growth in profit? Well, I’m sorry to say that I didn’t meet the 50%…I exceeded it! My company grew 56% profit-wise. Wow! Need I say more? … Now that the long awaited the tax season has come to an end, I sat back and took a look at all of my accomplishments and to tell you the truth, I feel pretty GREAT about my business. I have now decided it is time to venture out and help others become as successful as I have in the last year. Flat out, I recommend you work with Chauncey Hutter.”

Michael G.
Jackson, MS


"LARGEST INCREASE IN ONE YEAR"

“We responded to your offer this year. We previously had invested very little money in advertising so this was a big step for us.

Our income increased by approximately 20%. This may not seem like much, but to us it is the largest increase (in one year) we’ve had. We recognized the need for marketing the last few years. We’ve been in business for 17 years, but each year it gets harder to complete because of all the “fly by night” tax offices that pop up all over town.

Thanks for helping us show ’em who’s boss!”

Shelia M.
South Carolina


How To Acquire More Clients


"WE WERE NOT PREPARED FOR THIS RESPONSE …. YOU SOLD ME"

“We are a small accounting office located in the suburbs of Los Angeles with my wife, two employees and myself. We have been in business for over 10 years and have never done over 350 tax returns. In January, we placed one of your recommended yellow page ads. We installed an 800 number so that we could monitor performance of this ad. Through April 15th we received 307 hits.

Unfortunately we did not keep good track of the number of these people which ended up in our office but we have reason to believe that most did come in. We had a total of 663 returns this year. We were not prepared for this response …. you sold me — I’m convinced your advertising works!”

Stan G.,
Montebello, CA


"JUST TWO OF YOUR IDEAS AND THE RESULT — 92 NEW CLIENTS"

“I am so excited about your marketing! I have a small tax office — about 300 clients — and wanted to grow. My goal for the season was 100 new clients. I used just two of your ideas and the result — 92 new clients! I followed some of your office procedures and had more time. Thank you.”

Jackie H.
Boston, MA


"FOR $790, I RECEIVED $2,580BACK IN NET PROFIT"

“My tax business added 69 new clients this year using one simple idea you gave me to help stimulate referrals. The special promotion cost me $790 and I received $2,580 back in net profit. (That’s over a 3 to 1 profit to advertising ratio) In addition, I expect to generate an estimated $4,000 more in sales just next tax season alone. Thanks for the marketing tip that is helping me build my tax business.”

Gerald C
Stuebenville, OH


"REFER-A-FRIEND BRINGS IN $21,000 TO THE BOTTOM LINE"

“The Refer-A-Friend program was great! It brought in 10% of my overall tax total. I figure that was an extra $21,000.00 that went to my bottom line!”

Chris J.
Jacksonville, FL


"I NEED YOUR INFORMATION FOR MY TAX CLIENT BASE TO GROW!"

“I went from 100 clients in the fall to over 400 tax clients my first tax season using your deluxe program. I NEED your information for my tax client base to grow!”

Kevin D.,
Little Rock, AR


"25% NEW CLIENTS!"

“Having access to your marketing tools is what worked for me this past tax season. (25% new clients!)"

Steven B CPA
St. Clair, MO


"YOUR IDEAS HELPED INCREASE THE NUMBER OF NEW CLIENTS COMING IN"

“After using my consultation time with you, I now have a more effective advertising strategy for my tax business. The specific ideas you gave me helped increase the number of NEW clients coming into my office last year.

By using those “free bonus gifts” you talk about and developing a few unique selling propositions that other tax businesses don’t even know about, we were not only successful last year, but we’ll be even more ahead of the game this year. (Last tax season’s promotions should definitely help bring in many more new clients through normal word of mouth.)

Also, thanks for giving me the tools that helped me give my clients better service and at the same time, sell them more of my tax services. I look forward to learning more by reading your ongoing marketing newsletter and following up with you in the future.”

Bill C.
St. Paul, MN


"WE DOUBLED OUR TAX CLIENTS THIS YEAR"

“I read your newsletters & decided to join. Definitely plenty of material to keep me busy and thinking. We developed several new pieces (for us) based and modeled after your suggestions. The refer a friend was a gem …. we have doubled our tax clients this year (over 270) and now have plans for another location for next year.”

Margot M
Atlanta, GA


"I’M AMAZED HOW EASY IT IS TO PICK UP NEW CLIENTS!"

“When I got your tax coaching it was like opening a Christmas present! Your ideas are really working for us. I’m amazed how easy it is to pick up new clients! Everything you say is true about promoting your tax business. We’ll be even bigger and more profitable next tax season with your help.”

Jim C.,
Silver Spring, MD


"40% INCREASE IN CLIENTS!"

“We had a 40% increase in clients this year (over 1,000 total) AND everything went smoother than expected!”

Karen B.,
Indianapolis, IN


"YOUR IDEA REALLY WORKED!"

“Just wanted you to know your idea really worked! Not only did my tax office pick up a pile of new clients that way, but we got many more using the referral program you suggested. Thanks for helping me think through how I want my business to look. I’m not completely organized yet, but your membership coaching is helping me get to a point where I can keep it and make some good money or I could sell it and walk away richer!”

Laura D.
Ocala, FL


How To Build a Successful Business


"MY COUNTERPARTS IN
OTHER TAX BUSINESSES
WERE FURIOUS"

“I followed what Chauncey said in his materials step-by-step. In the first two weeks we did 500-600 tax returns. Our goal was 15 a day, we did 50 a day (with a 1% reject rate). For me, since I did appointments only, I just came in, oversaw a few things, made my deposits – and I did watch my money come in! I worked an average of 6 hours a day (during peak)…

I took naps. My office was so busy, and people thought I worked like crazy. I thought, ‘Little do you know, I’m getting massages during the day!’

My counterparts in other tax businesses were furious because they were working so hard while I was out looking for new cars!

I owe it all to Chauncey’s program. I didn’t change anything – It worked!

If I would have told somebody during the tax season, they wouldn’t have believed me. Even I could hardly believe it! But I had the best tax season ever, and I am so looking forward to the next one!”You are never too old to set another goal or to dream a new dream.

Tina S.
Waukegan, IL


"FROM 0 TO 350 CLIENTS IN OUR FIRST SEASON!"

“We opened a brand new office in Arlington, TX. We were starting at ground zero — no clients! By using your techniques & advertising ideas, we brought in over 350 clients. This is especially significant since we couldn’t even get into the yellow pages until March. So we were able to break-even our first season. There’s enough in the bank to operate the business until next January. We are extremely pleased with the results.

P.S. Thanks A Million!”

Kevin B.
Arlington, TX


"WE HAVE ACHIEVED SO MANY GOALS SINCE BEING WITH CHAUNCEY"

“We have gone from a one person shop (me) and doing about $10,000 in gross revenues in last year to doing over $200,000.00 in gross revenues and 25 employees this year with 3 offices around town.

We have achieved so many goals since being with Chauncey’s program that we could write a book about it, but my goal this past tax season was to work less and still make more money. Well, we did it.”

Tony M.,
Des Moines, IA

"I INCREASED MY TAX BUSINESS FROM 250 TO 500 TAX CUSTOMERS"

“I was able to increase my tax business from 250 to 500 tax customers.

I look forward to putting more of your marketing techniques to use next tax season so that I can double my clientele again next year.”

Note: Since submitting this testimonial, Mark’s practice has grown to over 4,000 clients in less than 5 years.

Mark P.
Lansing, MI


"WITH IMPROVED SYSTEMS WE COULD FOCUS ON OUR SECOND LOCATION"

“Chauncey’s coaching was a valuable resource for us during this past tax season … We used your information to improve our systems within our tax office, and realized a great increase in efficiency and a corresponding decrease in normal problems. (Our) staff did more and more of the work and my dad and I were able to concentrate our energies on (a second tax office) … Chauncey your course has challenged me to make our tax practice unique and excellent.”

Charles C. CPA,
Spartanburg, SC


"THIS YEAR MY BUSINESS TRIPLED!"

““I am in the process of making my tax business my only job — Currently, I work 40 hrs a week as an accountant for a manufacturing firm and have slowly built my business (UNTIL THIS YEAR!) I made a flyer out of one of the ads in the manuals I received. Sent them out the last week in January and WOW! — what a response — this year my business TRIPLED! 1/3 of the increase is a direct response to my flyer ads. I got all information from Chauncey’s materials.”

Becky C, 
Minneapolis, MN


"I WENT FROM A FACTORY WORKER TO HAVING 4 OFFICES"

“I’ve been with Chauncey since 1998, and I keep coming back because it’s a process and I’m learning things every time I come.

Just to let you know, I’m an assembly worker. I worked on the assembly line for General Motors putting screws in auto body, on the carburetors, but I knew I was better than that. We are all just better than manual labor. I just said, ‘I just need to learn how to succeed.’

My parents are from Puerto Rico and we grew up in rental property. I’m seeing folks around me with nice things and I’m thinking, ‘Why can’t I have these nice things?’ You know what’s the secret here?

The secret is getting around people who are doing things and succeeding and just copying them. When I first came, Chauncey had different groups and I was scared, and was thinking, ‘Man this is a big investment, but I’m going to go for it.’

Well, presently I went from a factory worker to having 4 offices. In a year period…(I’m saying this not to show off – that’s not my nature) but in a 12 month period in a factory, I would bring home $55,000. Now in 3 ½ months, I bring home 4 times that amount. I’m like, ‘Wow! I’m onto something here!’

Sometimes I’m asked ‘What do you do in the off-season?’ and I say, ‘I don’t do anything.’ Then people say, ‘Yeah, well, you’re lucky!’ and I use the acronym from Brain Tracy: L.U.C.K is Laboring Under Correct Knowledge. We are getting some serious knowledge here folks. So when people tell me I’m lucky, I just say, ‘No, I’ve been working hard and investing money in the right things.’”

Al B
Rochester, NY


"I WENT FROM A FACTORY WORKER TO HAVING 4 OFFICES"

I’ve been with Chauncey since 1998, and I keep coming back because it’s a process and I’m learning things every time I come.

Just to let you know, I’m an assembly worker. I worked on the assembly line for General Motors putting screws in auto body, on the carburetors, but I knew I was better than that. We are all just better than manual labor. I just said, ‘I just need to learn how to succeed.’

My parents are from Puerto Rico and we grew up in rental property. I’m seeing folks around me with nice things and I’m thinking, ‘Why can’t I have these nice things?’ You know what’s the secret here?

The secret is getting around people who are doing things and succeeding and just copying them. When I first came, Chauncey had different groups and I was scared, and was thinking, ‘Man this is a big investment, but I’m going to go for it.’

Well, presently I went from a factory worker to having 4 offices. In a year period…(I’m saying this not to show off – that’s not my nature) but in a 12 month period in a factory, I would bring home $55,000. Now in 3 ½ months, I bring home 4 times that amount. I’m like, ‘Wow! I’m onto something here!’

Sometimes I’m asked ‘What do you do in the off-season?’ and I say, ‘I don’t do anything.’ Then people say, ‘Yeah, well, you’re lucky!’ and I use the acronym from Brain Tracy: L.U.C.K is Laboring Under Correct Knowledge. We are getting some serious knowledge here folks. So when people tell me I’m lucky, I just say, ‘No, I’ve been working hard and investing money in the right things.’”

Al B
Rochester, NY


Tax Office Efficiency


"YOUR “MILLION DOLLAR TAX COURSE” HELPED ME GET 371 NEW CLIENTS THIS YEAR!"

“Your “Million Dollar Tax Course” helped me get 371 NEW clients this year! That one advertising tip you gave me increased my response dramatically in ALL of my ads! My tax office ran so much smoother this tax season even with the increased business.

That office set up and training video you have in your coaching saved us too. Our paperwork problems disappeared! Our compliance with the IRS is now worry free. Overall, we got a really efficient tax office in just one season.

(I don’t know what I liked better, making more money during tax season or having the office run smoothly without a lot of stress. I guess it doesn’t matter — I’m getting BOTH!)”

Gary B.
Kokomo IN

"YOUR MEMBERSHIP IS WELL WORTH THE MONEY AND THEN SOME!"

“Your operations and procedures manual helped my tax business run like a top this year with far fewer headaches than I ever thought. But that’s not the best part. You taught me how to change my mentality to make the sale and it worked! Your membership is well worth the money and then some!“

Nestor Bello
Houston, TX


Chauncey's Tax  Marketing Materials


"IF YOU WANT TO DOMINATE YOUR MARKET — GET HIS MATERIALS"

“If you are in the tax preparation business and you do not get Chauncey Hutter’s material, you’re definitely not going to dominate your market. If you want to dominate your market — get his materials … that’s the bottom line.”

John H.
255 Locations Nationwide


"THE PHONE NEVER STOPPED RINGING"

“Chauncey, I had the best tax season ever! I advertised everywhere and the phone never stopped ringing! Just to let you know, when I used one of your ad critique coupons for a newspaper ad, the headline you gave me really boosted response. During tax season, I’d run that ad twice per month and I’d consistently get 20 to 30 calls per day!”

Kathy B.
Auburn, WA


"THANK GOODNESS I GOT YOUR MATERIALS"

“I must say that I was more than just a little skeptical about joining ... Thank goodness I got your materials. They were like a transfusion, charging me with optimism and excitement. Your package is revolutionary; profound in it’s simplicity. For the first time since I started (my) small business a few years back, I look forward with gusto to developing the business.”

Sarah C.,
Dallas, TX

OVER 39 MILLION IN ANNUAL SALES (AT TIME OF THIS TESTIMONIAL)

“We were very skeptical … We were at a real crossroads and knew that our tax business was leaving us fighting during tax season with not really enough money to pay our bills!! … Now we have completely put our trust in Chauncey’s philosophy of systems and marketing! I have gained a new sense of confidence, worth, and dedication to build the business that I began 14 years ago as a dream in college.”

Kathleen H.,
Babylon, NY


"ONE WOULD NEED A PHD IN MARKETING AND 20 YEARS EXPERIENCE..."

“Chauncey … one would need a PhD in marketing and 20 years of successful marketing experience to pass up the opportunity to study your marketing“

Gilbert M,
Los Angeles, CA


"I WAS ABLE TO GROW MY BUSINESS 100% OVER LAST YEAR"

“I was running my tax business bass ackwards before I read your material and held my consultation with you …. following some basic marketing strategies shown in the book, I was able to grow my business 100% over last year and I was able to prepare the returns in a fraction of the time.”

Ernest N.,
Pittsburg, CA


"THIS TAX SEASON WAS SUCCESSFUL AND WITH A LOT LESS STRESS"

“OFF TO A ROUGH START: ON JAN. 19TH I WAS HOSPITALIZED SIX DAYS WITH A GROWTH BLOCKING MY BILE DUCT. ON FEB. 1ST, I WAS READMITTED FOR MAJOR SURGERY (ABOUT SIX HOURS) TO HAVE IT REMOVED, SIX MORE DAYS IN THE HOSPITAL. THANK THE LORD IT GREW WHERE IT DID SO IT WAS FOUND AND WAS NOT YET CANCEROUS. I LOST 30 lbs. THROUGH THE ORDEAL. CONSEQUENTLY I LOST THE FIRST THREE WEEKS OF THE SEASON.

WHEN I FINALLY GOT AROUND TO DOING BUSINESS, I DID BETTER THAN LAST YEAR THANKS TO YOUR “MILLION DOLLAR TAX BUSINESS BUILDER” INSTRUCTIONS AND MATERIAL...

ALL-IN-ALL THE SEASON WAS NOT GREAT, BUT THANKS TO YOUR MATERIAL IT WAS SUCCESSFUL AND WITH A LOT LESS STRESS. LOOKING BACK I FEEL REALLY GOOD ABOUT IT AND KNOW IF I HAD A FULL SEASON IT WOULD HAVE BEEN GREAT.

I’M LOOKING FORWARD TO NEXT SEASON WITH ANTICIPATION AND CONFIDENCE BY USING YOUR MATERIAL AND INSTRUCTIONS I’LL BE ABLE TO ACCOMPLISH MY GOALS — HOPEFULLY HAVING A FULL SEASON.”

Bertrum D.,
Summerville, SC



Attending a Live Event


"EVEN A SPEEDING TICKET ON THE WAY DOESN’T HURT NOW"

"Was it worth to drive 5 hours from Pearland/Houston, getting a speeding ticket for going 98 in a 70 having my insurance go up for next 3 years? Answer. ‘Hell yes!’ Loved it and I pray that I can use just 5% of all the info every year. Which I know will increase revenue by at least 30% to 60%. Thank you again for letting us know what WORKS and what can make our life easy and ‘rich’ soon."

Anwar A. 
Houston, TX

WAS SKEPTICAL...

“Got Blown Away!

‘My partner dragged me – nearly kicking and screaming – to this year’s Live Event. I was quite content to be a one-person tax office. I’m leaving with a plan to expand my business. I have shifted from an ‘employee’ mentality to an OWNER mentality. I’m ready to do this thing. I called my husband and told him to get ready – I’m ready to step outside the box.

Specifically, I’m going home and raising my prices.

Immediately, (when your clients tell you that you’re not charging enough, it’s time to change!) I will hire some staff (using a system). I’m going to work my niche – refining what I do well. I have never advertised but I’m ready to get it going. The speakers were great and networking with the participants was really helpful. Thanks, I look forward to returning next year.”

Liz B
Zephyr Hills, FL


"THIS EVENT “WORTH 1 MILLION DOLLARS”

“I came to learn from those people who have been successful. I saw a thousand good ideas that were worth a thousand dollars each.”

Tom J



Real Tax Business Success
205 2nd Street S.W.
Charlottesville, VA 22902 [email protected]
Phone (434) 293-2707
Fax 1 (888) 794-5712


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(c) RTBS / Chauncey Hutter, Jr