Now it’s time to build your house list. So how do you make your own RESPONSIVE mailing list? You do it through “lead generation” advertising. How about make your own list!?!
Real Tax Business Success: Tax Marketing Lesson 27 – Getting Direct Mail Opened
In many promotional situations we will have to use an envelope to “deliver” the sales message. Your sales message is irrelevant if your prospect never opens your letter and looks inside your envelope!
Real Tax Business Success: Tax Marketing Lesson 29 – The Headline
The headline: if you don’t get that right…well may as well not even play. See, the whole point of the headline is to get people INTO the rest of the message. Fail that, and you’re sunk.