“Target only small markets!” Successful marketers understand this and decide to at least start out a different way. If everyone is your client then, realistically, no one is your client!
Real Tax Business Success: Tax Marketing Lesson 6: The Message
Your marketing message must be centered around giving your target market everything they REALLY want, not what YOU THINK they want and definitely not what you are just going to give them.
Real Tax Business Success: Tax Marketing Lesson 7: Irresistible Offers
Make “irresistible” offers to your target market! Irresistible offers? Most tax business owners either don’t know what an “offer” is, or they just don’t use them in their advertising.
Real Tax Business Success: Tax Marketing Lesson 15: Media Mindset
TESTING ads first is one of the most important “secret weapon” strategies a tax business owner can learn. Testing also helps you secure the life-blood of your business — CASH.
Real Tax Business Success: Tax Marketing Lesson 18 – Tax Office Flow
You have your tax client in your office and you take the opportunity to “funnel” the client from one place to the next in your office with the whole purpose of increasing your overall back end and long term business.
Real Tax Business Success: Tax Marketing Lesson 19 – New Clients
The tax business owner that can lose money every time he runs an ad and is happy to pick up new clients has a good back end system working for him. He’ll turn a nice profit down the road.
Real Tax Business Success: Tax Marketing Lesson 20: Media Tricks
Once you’ve got a good handle on your market and your message, you’re going to want to find as many media vehicles as possible and see if you can make them work.
Real Tax Business Success: Tax Marketing Lesson 24: Inside Your Tax Office
Many of our members do a good job getting new clients in the door, but then once the client is THERE, they don’t do anything to reinforce the sales message that GOT them there.
Real Tax Business Success: Tax Marketing Lesson 28 – Negotiation and Accountability
It is really important to BUY your advertising media at the best price possible. The better deal you get, the more pressure you take off your marketing and the higher the chances are for success.
Real Tax Business Success: Tax Marketing Lesson 29 – The Headline
The headline: if you don’t get that right…well may as well not even play. See, the whole point of the headline is to get people INTO the rest of the message. Fail that, and you’re sunk.
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