Now that we’ve covered the first two M’s (Market and Message) it’s time to move onto the 3rd M: Media. How are you going to reach your market with your message? Real marketing is ordered Market, Message, then Media!
The more tests you can run, the more “winners” you can find. The more “proven” ads you can continuously run, THE MORE SALES YOU WILL MAKE WHICH WILL INCREASE YOUR OVERALL TAKE HOME INCOME!
The tax business owner that can lose money every time he runs an ad and is happy to pick up new clients has a good back end system working for him. He’ll turn a nice profit down the road.
Once you’ve got a good handle on your market and your message, you’re going to want to find as many media vehicles as possible and see if you can make them work.
It is really important to BUY your advertising media at the best price possible. The better deal you get, the more pressure you take off your marketing and the higher the chances are for success.