Real Tax Business Success: Tax Marketing Lesson 24: Inside Your Tax Office

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”top-padding: 0px !important;||” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_margin=”0px|||” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” custom_css_main_element=”top-padding: 0px !important;”][et_pb_column type=”4_4″][et_pb_text admin_label=”Lead” background_layout=”dark” text_orientation=”center” header_text_color=”#ffffff” background_color=”#0c71c3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|0px|0px|0px” custom_padding=”10px|20px|20px|20px” custom_css_main_element=”top-padding: 0px !important;” header_letter_spacing=”3px” header_line_height=”1.3em” text_letter_spacing=”3px” text_line_height=”2em” header_font_size=”25px”]

“Congruence” and Reinforcement Inside Your Tax Office

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Continuing the Message IN Your Office

Hey, here’s a real simple step that many tax pros MISS.

Use “inner office” brochures and fliers to REINFORCE your external marketing!

Many of our members do a good job getting new clients in the door, but then once the client is THERE, they don’t do anything to reinforce the sales message that GOT them there. You want to advertise WITHIN your office…not just outside of it.

A few things you must remember about advertising IN your office.

One, if your clients are ALREADY in your office, your message doesn’t need to be (and shouldn’t be) the same as the external message you’re currently promoting.

Your internal marketing should REINFORCE the same external message but in a different way.

Let’s say you have a banner outside your building that reads, “1 Day Tax Preparation Service — GUARANTEED” (see flier for details).

Why would you do that? Basically because you can’t and shouldn’t put your “whole” marketing message up on a 4 x 8 banner. You should make your best marketing USP point clear and simple and then leave rest up to “selling” as you answer their questions or hand them the flier or brochure.

The same holds true in direct mail pieces. Sometimes economics doesn’t let you tell your “whole selling story” because you only have a few inches on a Money Mailer coupon, or less space than a four page sales letter.

Saying in your ad or sales letter, see guarantee flier for details helps you use more “emotional” selling phrases the keep your reader in the copy, and then they can “logically” back up their emotions by reading the details or asking your employees questions.

Your flier might say “Our guarantee applies to 95% of our clients’ tax returns. If you are one of the 5% then we will tell you up front that you wouldn’t be eligible for our one day tax service.”

That’s simple but you don’t want to say all of that in the beginning of your ad. You’d lose sales! That’s why you have inner office brochures. Not to sell them again. (They are already there.)

Just use them to remind your clients of all the benefits of using you as a tax service and even to “cover yourself” if you have clients complaining about particular features of your services or guarantees.

 

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Chauncey Hutter Jr.

Tax Marketing Expert

Chauncey Hutter, Jr, is a best-selling author and leading marketing consultant and success coach to the tax industry. Mr. Hutter grew his father’s $50,000 per year tax preparation business to a multi-million dollar empire with 24 locations, 400+ employees and over 27,000 tax clients all coming from his marketing campaigns.

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Chauncey” src=”https://taxmarketing.com/wp-content/uploads/2017/05/Chauncey_Hutter_Professional.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Tax Marketing Tax Business Small Business Marketing Success Means Starting At The Right Place: the Market” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_button admin_label=”Crash Course Book” button_url=”https://click.taxmarketing.com/crash-course-book” url_new_window=”on” button_text=”Crash Course Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][et_pb_button admin_label=”Blockbuster Book” button_url=”https://book.taxmarketing.com/order-book-free” url_new_window=”on” button_text=”Blockbuster Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][/et_pb_column][/et_pb_section]

Comments 1,630

  1. Pingback: Buy psilocybin mushrooms capsules online australia

  2. Pingback: raja bandarq

  3. Pingback: เว็บ บอล ที่ ดี

  4. Pingback: togel sdyney

  5. Pingback: เว็บพนันบอล ไม่ผ่านเอเย่นต์

  6. Pingback: 토렌트

  7. Pingback: nagaqq terbaik

  8. Pingback: meja365

  9. Pingback: สล็อต

  10. Pingback: รับซื้อ Notebook

  11. Pingback: mounjaro weight loss uk

  12. Pingback: เกมไพ่

  13. Pingback: บทความ lsm99

  14. Pingback: Hunter898 แจกเครดิตฟรี

  15. Pingback: lawyer phuket

  16. Pingback: here

  17. Pingback: lsm99live.com

  18. Pingback: yehyeh.com

  19. Pingback: 웹툰 사이트

  20. Pingback: ทดสอบสมรรถภาพ นักกีฬา

  22. Pingback: ข่าวกีฬา

  49. Pingback: Bangla Stadium

  54. Pingback: read this

  73. Pingback: togel hk

  1513. My brother suggested I might like this website. He was entirely right.
    This post actually made my day. You cann’t imagine just
    how much time I had spent for this info! Thanks!

    Reply

  1514. Write more, thats all I have to say. Literally, it seems as
    though you relied on the video to make your point.
    You obviously know what youre talking about, why waste your intelligence on just posting videos to your blog when you
    could be giving us something enlightening to read?

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *