There are some simple tricks you can apply to your marketing message that will certainly get you a better response: Repeat yourself, strengthen your copy and have a clear call to action.
There is no better new client that will come into your tax business than one referred by a happy client. Clients do business with you as a result of the satisfaction of your current or previous clients.
Make sure you “ask for the order” and close the sale! This is such a simple thing and there is NO high pressure about it! Most tax professionals don’t use any of the regular, “proven to work of over time” sales closes at all.
Not only will you NOT be able to adequately target the right market for your services, but your message to them will not match properly because of the uncertainty in your own head. Get clear in your mind what you main services are.
During tax season you have to live in NOW TIME. YOU MUST CONFRONT PROBLEMS HEAD ON AND SOLVE THEM OR THEY COST YOU MONEY! (Problems don’t usually fix themselves. They usually get worse by not dealing with them.)