Real Tax Business Success: Tax Marketing Lesson 35 – Call to Action

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”top-padding: 0px !important;||” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_margin=”0px|||” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” custom_css_main_element=”top-padding: 0px !important;”][et_pb_column type=”4_4″][et_pb_text admin_label=”Lead” background_layout=”dark” text_orientation=”center” header_text_color=”#ffffff” background_color=”#0c71c3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|0px|0px|0px” custom_padding=”10px|20px|20px|20px” custom_css_main_element=”top-padding: 0px !important;” header_letter_spacing=”3px” header_line_height=”1.3em” text_letter_spacing=”3px” text_line_height=”2em” header_font_size=”25px”]

A Solid Structure For A “Call To Action”

How To Make A “Killer” Marketing Message

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

The Call To Action

Here’s the major difference between TRADITIONAL MEDIA ADVERTISING and DIRECT RESPONSE “MEASURING RESPONSE” ADVERTISING; one calls the prospect to action and asks for the order, and the other one doesn’t!

When you market your tax business like I’m teaching you to, you can’t afford to be “skirting around” the real issue.

The real issue is:

The reason this ad is in front of you Mr. Prospect IS … 

“I feel I have the best ‘doggone’ tax business in the city, and the bottom line is you would be MUCH better off letting me help you file your taxes this year compared to anything else you could do. And I’m even willing to prove it to you by guaranteeing ‘this,’ and you have my word on ‘that’ and as an extra bonus I want you to have ______ for coming into my office before I get swamped in April etc.”

This kind of message gets results. (We will not be following “Madison Ave.” Ad Agencies as our model for success!)

 

Action Structure

But if I could give you one solid “action structure” to model, it’d be this one.

At the end of your sales letter or ad try adding the following list of ideas as helpful closes:

  • Summarize the offer
  • Show Value – Price – Discount – Net Cost
  • Include the guarantee
  • Provide payment options
  • Add bonus

And remember, since we are talking about a short “selling cycle” (tax season), you can come up with a variety of ideas for prospects to take IMMEDIATE action.

  • Limited Number Available (Ex. My staff and I can only prepare a limited number of more NEW tax returns this tax season before the IRS April 15th deadline… etc)
  • Most Will Buy (Ex. Once they see our ad and find out we specialize in your kind of tax situation, most people in your profession call us and set an appointment immediately. The ones that don’t, well, there are only 24 hours in a day and we can’t take everyone as a new client…etc.)
  • Discounts / Bonus Gift(s) Tied To Immediate Response (Ex. To encourage you to respond quickly, I’ve made arrangements to give the first 25 new clients that call a new “X” worth over $25! I only have this limited number so if you’re the 26th person to call our office, I’m sorry … etc.)

Following these “call to action” formulas EVERY TIME will help you close more sales and increase your profitability of your overall business!

TIP: The better the “reasons” for immediate response and the better the bonus gifts you end up offering, THE BETTER YOUR MARKETING WILL WORK!

 

 

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Chauncey Hutter Jr.

Tax Marketing Expert

Chauncey Hutter, Jr, is a best-selling author and leading marketing consultant and success coach to the tax industry. Mr. Hutter grew his father’s $50,000 per year tax preparation business to a multi-million dollar empire with 24 locations, 400+ employees and over 27,000 tax clients all coming from his marketing campaigns.

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Chauncey” src=”https://taxmarketing.com/wp-content/uploads/2017/05/Chauncey_Hutter_Professional.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Tax Marketing Tax Business Choices, Fear and Consequences ” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_button admin_label=”Crash Course Book” button_url=”https://click.taxmarketing.com/crash-course-book” url_new_window=”on” button_text=”Crash Course Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][et_pb_button admin_label=”Blockbuster Book” button_url=”https://book.taxmarketing.com/order-book-free” url_new_window=”on” button_text=”Blockbuster Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][/et_pb_column][/et_pb_section]

Comments 3,290

  1. Pingback: nembutal kaufen seriös

  2. Pingback: บุหรี่นอกราคาถูก

  3. Pingback: pxj คาสิโน

  19. Pingback: bonanza 178

  20. Pingback: Legacy Planner

  21. Pingback: cartel oil co carts

  22. Pingback: เพิ่มฟอลโล่

  23. Pingback: dubbele plooi gordijn

  25. Pingback: ccaps.net

  26. Pingback: Trailblazer Pivot

  27. I loved as much as you’ll receive carried out
    right here. The sketch is attractive, your authored subject
    matter stylish. nonetheless, you command get bought
    an nervousness over that you wish be delivering the following.

    unwell unquestionably come further formerly again as exactly
    the same nearly very often inside case you shield this increase.

    Reply

  28. Pingback: RFID Warehouse Management

  29. Pingback: ข้อมูลของ บริษัท GAMING WORLD

  30. Pingback: คาสิโนออนไลน์ lsm99

  31. Pingback: lawyer phuket

  34. Pingback: หวยออนไลน์

  36. I am extremely inspired together with your writing talents as neatly as with the structure in your blog. Is this a paid subject matter or did you customize it yourself? Anyway stay up the excellent high quality writing, it’s uncommon to look a nice blog like this one today..

    Reply

  80. sildenafil citrate generic viagra [url=https://sildenafil.win/#]sildenafil pharmacy uk[/url] sildenafil 100mg online canada

    Reply

    1. Hello! Quick question that’s totally off topic. Do you know how to make your site
      mobile friendly? My site looks weird when viewing from my iphone 4.
      I’m trying to find a theme or plugin that might be able
      to correct this issue. If you have any suggestions,
      please share. With thanks!

      Reply

  109. amoxicillin 500 mg tablet price [url=http://amoxicillin.best/#]purchase amoxicillin online[/url] amoxicillin 500mg capsule cost

    Reply

  140. Pingback: batmanapollo.ru

  157. Pingback: 777

  165. Pingback: wlw.su

  166. Pingback: vxi.su

  182. Pingback: nlpvip.ru

  187. Pingback: russianmanagement.com

  191. Pingback: Slovo pacana 6 seriya

  208. Pingback: site

  214. Pingback: slovo-pacana-6-seriya

  228. Pingback: manipulyation

  276. Are you eager to embrace a healthier lifestyle? Losing weight can be a challenge, but with the right tools, it’s completely possible. Whether you’re looking to shed a few pounds or make a significant change, our product could be the key you need. Find out how Jumpstart Your Weight Loss with Premium Phentermine can assist you in reaching your fitness goals. It’s time to take the first step and see the incredible results for yourself!

    Reply

  277. Are you eager to start a new lifestyle? Weight loss can be a difficult task, but with the right support, it’s completely possible. Whether you’re looking to shed a few pounds or undergo a complete transformation, our product could be the key you need. Learn more about Begin Your Weight Loss Adventure with Phentermine can assist you in reaching your ideal weight. It’s time to take the first step and see the incredible results for yourself!

    Reply

  509. Pingback: Update Site Error ¹ 654

  515. Pingback: Update Site Error ¹ 655