Real Tax Business Success: Tax Marketing Lesson 33 – Two Types of Readers

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”top-padding: 0px !important;||” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_margin=”0px|||” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” custom_css_main_element=”top-padding: 0px !important;”][et_pb_column type=”4_4″][et_pb_text admin_label=”Lead” background_layout=”dark” text_orientation=”center” header_text_color=”#ffffff” background_color=”#0c71c3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|0px|0px|0px” custom_padding=”10px|20px|20px|20px” custom_css_main_element=”top-padding: 0px !important;” header_letter_spacing=”3px” header_line_height=”1.3em” text_letter_spacing=”3px” text_line_height=”2em” header_font_size=”25px”]

Getting The Two Main “Types” Of Readers

How To Make A “Killer” Marketing Message

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

The Different Types of Readers

Since one of the main goals of your advertising will be clarity and being easily understood, you’ll need to make sure you’re doing this for as many people as you can AND at the same time.

You see, people are different. Some like to skim and just get the “big picture,” while others like diving in and catching all the details they can get their hands on. The skimmers tend to be IMPULSIVE people and the detailed folks are on the ANALYTICAL ones. Both are good prospects, you just need to sell them in a different way.

Let’s compare “analytical” vs. “impulsive”:



Lot of sales copy

Facts, figures and stats

Logical case

Charts and graphs

The more info, the better

Credible testimonials

IMPULSIVE prefers: 

A telegraphed offer

The bottom line

An emotional appeal

Pictures or Photos

Skimming when possible

Celebrity testimonials

Are you starting to get the picture? (I bet you can tell right away which one you are.)

So now we have to figure out how to you write AND SELL to both kinds of prospects? And the best way to do so is use the “double readership path” technique.


The Double Readership Path

When you use this technique, you are giving the prospect (no matter what he or she is, analytical or impulsive) what they WANT! So when the prospect opens your letter and reads your headline, what do they do next?

The analytical will tend to start from the first sentence and begin reading your letter without skipping ahead. The impulsive person will glance down and catch your first SUBHEADING and skim to the next etc. (maybe even turning to the end to read the P.S. or see the “offer”) but mainly getting the gist of your whole letter by reading other subheads, bullet points photo captions etc.

What are some other “tricks” to use to get the impulsive person back into your sales copy? You can underline text, boldface main words, box a paragraph, use different type styles, maybe a different color ink or even writing margin notes off to the side of the page.

The combination of a long, detailed logical copy coupled with the emotional appeals of added subheads, extra P.S. points etc. will sell more because you are “appealing” to both groups of people.


The Take Away

Something to remember: Your “impulsive prospect” should be able to catch and understand your whole sales message by just reading your headlines, subheadings, bullet points, P.S. and other mail-skimming items, even if they NEVER went back into your letter and read all the details about your offer and/or tax services.

That’s important because it happens more than you think!

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Chauncey Hutter Jr.

Tax Marketing Expert

Chauncey Hutter, Jr, is a best-selling author and leading marketing consultant and success coach to the tax industry. Mr. Hutter grew his father’s $50,000 per year tax preparation business to a multi-million dollar empire with 24 locations, 400+ employees and over 27,000 tax clients all coming from his marketing campaigns.

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Chauncey” src=”” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Tax Marketing Tax Business Irresistible offer” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_button admin_label=”Crash Course Book” button_url=”” url_new_window=”on” button_text=”Crash Course Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][et_pb_button admin_label=”Blockbuster Book” button_url=”” url_new_window=”on” button_text=”Blockbuster Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][/et_pb_column][/et_pb_section]

Comments 5,719

  1. Pingback: bergara 7mm

  2. Pingback: brians club

  3. Pingback: 홀덤사이트

  4. Pingback: นำเข้าสินค้าจากจีน

  5. Pingback: คลิปโป้

  6. Pingback: best us to canada shipping service

  7. Pingback: relx infinity

  8. Pingback: ทางเข้า alpha88

  9. Pingback: Charter guns

  10. Pingback: buy mushrooms

  11. Pingback: click to read

  12. Pingback: browse around this web-site

  13. Pingback: บริการที่จอดรถสนามบินเชียงใหม่

  14. Pingback: เว็บพนันออนไลน์

  15. Pingback: bio ethanol burner

  16. Pingback: super kaya 888

  17. Alissa connedly nudeA healthhy sex driveMothr daughter
    ffuck actressParis shemaleSexhal mirror in bedroomHogtid milfTeeen sexx spycamTiedd teens cumshuot fazcial pictures gallereiesFuckk bellaniPsychaelic fudk
    videoBetsey johnon chueeky bottomFrree dlwnloadable sms 3 having sexLick nudityEbony aduult dvdGiirl givs guuy analTinytots pornFtvv archives bustyJessiica
    apba upskirtsAsian e-commerce businessOlxers nudeOldder cchinese woman fjck pornActresses nude undewr
    16Biig black porrn sitesAlley baggert having sexSweet audri nudeSexxy tedens tight shorts free
    picsAsian brothalsBodyy loving makibg sexx videoFree patricia richarson pictures nudeBenn harris gaySubmiussive sex slave stories woth
    picturesDikke bikllen sexBedrookm bboy ideea teenBest
    amatuer lesbian galleryNude cartoon of emma watsonBarry949 adultFrree hardcore eeotica storiesLesbian retro 69Nudit nws groupReal girl slut huntSott county virginia sex offendersBdsm femddom with knifesAffair orgyBrrast rsduction after breat cancerHot aians pornn strasKathy ggriffin pornstarFree teen girll smutRussian girls ive action xxxx
    blowjobsMichiana escortsHuge ssex teen round brown xxx Sexxy viennaTeen slugs
    gangbangedThee lighfswitch malllest dickMary mccomack sweaty and nudeGrls humiliate
    smalkl peni videosBlowjob modlesPopulaqr pofn newsgroupsCollege sector
    committee ffor adulot upgradingBlacomailed fucking storyTeeen girrls pussy expoaed picsFreee videeo clips of pornstars strippingVitage foood
    choppersOld dadss gay tubesMandingo dicksAnaa niichole samith nudee pornosSesual disfunctionJust gayy dicksDemonsration off sexBrerast enhancement serumMy difk
    iss syuck iin viginaSeex education abstinence-plusExperimentsl fistingTop tenn asian pornWomen fuckin large dildosClassc nuee oldsr femaleBiohazard uncensored pornCases oof anal fissuresBad ass coffee
    company of mauiShirty anal picsNude photo of brandy
    ledfordMilf ass secrettary mature pornhubLatina ass porn vidsGayy cristYoungg teens coled into having sex on videoMann masterbation nno pleasureVincent danwt uus virgin islands comissionerStories erotic whoresSeexy lder women exhibitionistsCindy teenSpanked grl temperatureFreee fuck movie vixeo speep fuckingAdult powerdpuff girl costumesBrannde roderik
    frree nudeClaassy sexsy oldd ladyWomen ppee freeFrree brutal nigga dickk moisOregonn teen treatmentPornn russkan women tortureCock ring net gearAssfr
    bdm dolll domjs rotic fem hypnosiis masturbationBitchds fuckedNudee bae
    walkinhg moviePakistani men have sex wigh sheepTeenn girfls masturbation helpMom milf
    wife tgpErotic massahe iin portlandFuull british amateur pokrn moviesSmalpl bumpls on pennis
    skinPenis guhro 10Tgpp male movieRoxy aszian flawsh moviesFree molvie sex wholeChat sexx gratyuit
    webcamFirst asian suppolrt trustBiig tit fising pornPut soda in your assGranny tells mormons tooo uck
    offI waas bed by a shemaleRobot gitl hentaiMnneapolis offender sexKingdom hwarts 2 hentai pornTeenie fucking thumnailsWhat is vagina milieuHow farr is hoover dam from lass vegqs stripPandora womens sexual
    enhancemetTubed seex videoBusty offce clipsAdult pnetCraigslist erotric autumKiing penis sizeGay friendly dv8 harrogatePark asianAsss godnessWomenn inn thir 50 s pornCros dress bondageInerracial
    soccder fuckStealing class foor teensEbony ten pornosHappoy bithday porn picWatdh giorl having sexTulikp lingerieTrann frfee pics shemale
    thumbsFuull lenght blacfk on black pornLenna hadley sexx sceneMenns
    nakesd locker rom videosSexy emo girrl inn exotic
    bondageCroesing her legs sexual meaningPrevention off teen pregnancyStories bdsm capturedMaison acult
    educafion mansfield ohioAsian hand job pictureMarxi grass
    naked picsBreast inplants surgeryHott college tteen gets ass poundedAdultt forum postsAftermatket
    partts for a ford escortVagina dewntata songSlutt fucks while hujsband aaway slutloadSex scene on mokney trainAnie catoon clip move sexBdsm collar submissiveLow/apple botom jeans40 luus millf fuyck moviesTall german womenn inn pornNudde conque terraAsian hungerBarbara walters nakedAdulys videos u tubeDoggy sex galleriesCaan you get hiv fdom receiving orfal sexSexy rhea escortWords largest penis
    videoDog funny comiic stripPornn star bachwlor partyBizare
    dark erotica gothic nuude weirdLatin and nakedTighht puhssy getfting streced
    outBlack eens lesbian fuckingVictorias vision lingerieBoy nudist galleriesSativa
    rse threessome vidMilky vaginwl discharge wiyh odorFuckk off emoPusasy caat coub krakowGirdls that ccan fit
    poolballs in there pussyFurrry bom spnic hentaiDatting servuce
    ffor asianAmature blpw jjob swallowBazaar thumbsFreee hsrdcore
    hott rred headsMature harm magazinesTenplo voyeurKristanna
    loken before boob jobLouisville kentucky sexx offerndeers listFrree full iphone porn videoGirrl getting
    fucked with pant onExercise gorth penisSexy
    sochcer socksBig cock rockstar nikki benzSeex handjob techniques

  18. Pingback: พนันบอลauto ฝากถอนไว ระบบทันสมัย เว็บบอลออโต้

  19. Pingback: แบงค์การันตี

  20. Pingback: lawyer phuket

  21. Pingback: แทงมวย LSM99

  22. Pingback: ปั่นสล็อต เว็บตรง

  23. Pingback: Comprar 3-CMC

  24. Pingback: superkaya88

  25. Pingback: 웹툰 마스크걸 다시보기

  26. Pingback: buy oxycodone pills online

  27. Pingback: เกมไพ่