Real Tax Business Success: Tax Marketing Lesson 32 – Passion and Clarity

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”top-padding: 0px !important;||” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_margin=”0px|||” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” custom_css_main_element=”top-padding: 0px !important;”][et_pb_column type=”4_4″][et_pb_text admin_label=”Lead” background_layout=”dark” text_orientation=”center” header_text_color=”#ffffff” background_color=”#0c71c3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|0px|0px|0px” custom_padding=”10px|20px|20px|20px” custom_css_main_element=”top-padding: 0px !important;” header_letter_spacing=”3px” header_line_height=”1.3em” text_letter_spacing=”3px” text_line_height=”2em” header_font_size=”25px”]

Passion and Clarity—Together!

How To Make A “Killer” Marketing Message

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Writing With Passion!

Remember, the number one marketing sin is being boring! So one of the fastest ways to make your ads and promotional pieces better is to add passion and drama to your sales copy. But you gotta do this with CLARITY as well (I’ll get to that second, after adding passion).

I guess I should ask you now, are you passionate about your work? Do you get excited helping people solve their tax problems? Do you get a rush out of doing something for someone that they couldn’t do and then having them PAY you for it?

Well, that’s what you are doing when you prepare tax returns for a living. (And I’ll go ahead and tell you now, if you can’t get excited about what you do for a living, do something that does get you excited!)

The excitement should come out in your ads and in all of your promotional material. When you are excited about what you are doing, other people (like your clients) will get excited, too.

You say people will get excited about taxes? No, what I’m saying is people will get excited that they are doing business with a tax practitioner that loves what he or she does. And if they see you are really “into it,” then they will feel more comfortable with you taking care of their tax situation.

Passion helps get your prospects’ attention and it’ll help keep it. And when in doubt, throw a little DRAMA in there to keep the ball rolling! The famous mystery writer, Dashiell Hammet, once said, “When in doubt, have someone come crashing through the door with a gun.”

This is very true in a mystery novel, but even MORE IMPORTANT FOR YOUR ADVERTISING AND SALES COPY.

Once you get someone’s attention, it’s hard to always keep it. Injecting the added passion and drama will increase your readership, which will translate to more sales in the end. One way I do this is add a warning phrase right in the middle of my ad copy.

The prospect would be reading along and then I’d say,

“WARNING: [ABC Tax Service] won’t be responsible for spending the money you’re gonna save by using us instead of some national tax franchise!” 

It’s my way of “crashing through the door with a gun” and keeping the reader interested in my “story” or my sales message.

You’ve got your own passions and you can come up with your own drama to make your advertising come alive, so use them.

Because your competition will still be promoting “vanilla” or boring ads, the passion and drama in your marketing will stand out even more!

 

Clarity Too…

One huge flaw that I see in new “eager beaver” tax business owners learning the skill of marketing is they try to be too “cute” with their message.

They see these big time brand name companies using MASS MEDIA to “blanket” every corner on the earth with their marketing message. They see the TV ads, the internet ads, the full page glossy magazine ads, the multi page ads in USA Today etc., and those ads are all “slogany” and kind of “cutesy” sounding. (For instance, think about Budweiser commercials. I rest my case.)

So if huge advertising agencies getting paid millions of dollars to produce ads with a message, you sort of have to figure out what they are saying because they are being cute. Or you sometimes have to look hard to even see “WHO the advertiser is” (or what they are even advertising) when you’re reading and viewing an ad.

Why is that? Many reasons, but here are the main ones. First of all, “Madison Ave.” ad agencies have no clue how to really market anything! (By that I mean measuring ad expense to actual sales and turning a profit.) These agencies want to do everything possible NOT to measure the results so the client won’t be able to see how much money they are actually flushing down the toilet every month.

They do this (and get away with murder) by selling to the client on the importance of “brand awareness” or “getting their name out there,” and over a period of time the product or service will “sell itself.” (These are some of the biggest lies in marketing.)

Second, by NOT having the message clear or easily understandable, the ad is “cool” or “hip” and has a chance to win some stupid advertising award at the end of the year. (The only award you ad should win is a financial one. DID IT MAKE MONEY? Or did your marketing investment “RE-ward” you with a profit?)

These large worldwide companies can afford to lose millions each year building “brand awareness,” you and I can’t! That’s why you DON’T MODEL YOUR ADVERTISING MESSAGE AFTER THESE RIDICULOUS ADS!

For this reason, you should concentrate on making your message clear, readable and easy to understand. That means from the headline, all the way through your whole sales message. If you have a son or daughter in middle school, you should get them to read over EVERY piece of marketing material you’ve got! (If they can read and understand it, you are on the right track!)

 

NEVER OVER-ESTIMATE THE INTELLIGENCE OF YOUR TARGET MARKET

(If your target market is high income executives, then you should be writing on about a sixth grade level. If you don’t have a middle-schooler in your house to read over your sales copy, go watch four or five old episodes of “The Simpsons” on your local Fox channel. Pay attention to HOMER SIMPSON. Watch, listen and learn from everything he does, says or thinks.

Now go change your sales material so he’d clearly and easily understand your message.

Why? Because in “reality,” Homer Simpson is all of our target market. Even the “high end” client. (You think I’m wrong? YOU’RE reading this right? Well, I “sold” you using Homer-Talk!)

If Homer gets it…they will too.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Chauncey Hutter Jr.

Tax Marketing Expert

Chauncey Hutter, Jr, is a best-selling author and leading marketing consultant and success coach to the tax industry. Mr. Hutter grew his father’s $50,000 per year tax preparation business to a multi-million dollar empire with 24 locations, 400+ employees and over 27,000 tax clients all coming from his marketing campaigns.

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Chauncey” src=”https://taxmarketing.com/wp-content/uploads/2017/05/Chauncey_Hutter_Professional.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Tax Marketing Tax Business Irresistible offer” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_button admin_label=”Crash Course Book” button_url=”https://click.taxmarketing.com/crash-course-book” url_new_window=”on” button_text=”Crash Course Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][et_pb_button admin_label=”Blockbuster Book” button_url=”https://book.taxmarketing.com/order-book-free” url_new_window=”on” button_text=”Blockbuster Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][/et_pb_column][/et_pb_section]

Comments 10,164

  1. Pingback: Amoxicilina 500 mg

  2. Pingback: นำเข้าสินค้าจากจีน

  3. Pingback: นำเข้าสินค้าจากจีน

  4. Pingback: magicmushroomsdispensary

  5. Pingback: หมอไก่ทำตา

  6. Pingback: sudoku

  7. Pingback: โฉนดที่ดินเข้าธนาคาร ไหนดี

  8. Pingback: สล็อต ฝากถอน true wallet เว็บตรง 888pg

  9. Pingback: ทินเนอร์คุณภาพสูง

  10. Pingback: Muay Thai Ticket pattaya

  11. Pingback: betmw168

  12. Pingback: luxury pool villas in phuket

  13. Pingback: pengeluaran hongkong

  14. Pingback: ชาภู่หลาน

  15. Pingback: slot online

  16. Pingback: bio ethanol burner

  17. Pingback: เว็บตรง สล็อตออนไลน์

  18. Pingback: Click Link

  19. Pingback: ท้องผูก

  21. I’m really loving the theme/design of your blog. Do
    you ever run into any web browser compatibility issues?
    A small number of my blog readers have complained about
    my website not operating correctly in Explorer but looks
    great in Chrome. Do you have any tips to help fix this problem?

    Reply

  24. Pingback: ชีวกลศาสตร์

  25. Pingback: 웹툰 마스크걸 다시보기

  29. Pingback: bonanza178

  39. Pingback: wood chipper

  46. Pingback: massage and spa

  63. Pingback: สล็อต

  613. 🌟 Wow, this is positively awe-inspiring! I appreciate the dedication you devoted to sharing this valuable knowledge. I always great to come across meticulously written and educational articles like this. Keep up the excellent work! 🔥👏💯

    Reply

  618. 🌟 Incredible, this is positively remarkable! I appreciate the work you invested in sharing this valuable information. It’s always awesome to discover meticulously written and insightful content like this. Continue the excellent effort! 🔥👏💯

    Reply

  638. Amazing, this post truly gave me new insights to fresh ideas! 😮 Your analyses are not only intriguing but also incredibly pertinent in today’s world. I’m absolutely captivated with the intensity of your examination and the way you’ve articulated your points. Maintain the fantastic work! 👏 Looking forward to read more of your posts. This has definitely lifted my spirits and ignited some fascinating thoughts. 🌟🚀 #Enlightened #ThoughtLeader

    Reply

  654. Absolutely thrilled to share my thoughts here! 🌟 This content is a breath of fresh air, combining creativity with insight in a way that’s engrossing and informative. Every detail seems meticulously crafted, showcasing a deep appreciation and passion for the subject. It’s extraordinary to find such a perfect blend of information and entertainment! Major applause to everyone involved in creating this masterpiece. Your hard work and dedication are clearly evident, and it’s an absolute joy to witness. Looking forward to seeing more of this amazing work in the future! Keep rocking us all! 🚀👏💫 #Inspired #CreativityAtItsBest

    Reply

  1004. 💫 Wow, this blog is like a cosmic journey soaring into the galaxy of endless possibilities! 🌌 The thrilling content here is a captivating for the imagination, sparking excitement at every turn. 🌟 Whether it’s lifestyle, this blog is a treasure trove of exciting insights! 🌟 Dive into this exciting adventure of discovery and let your imagination soar! 🌈 Don’t just read, experience the excitement! 🌈 🚀 will be grateful for this thrilling joyride through the dimensions of discovery! ✨

    Reply

  1019. 🌌 Wow, this blog is like a fantastic adventure blasting off into the universe of wonder! 💫 The mind-blowing content here is a captivating for the imagination, sparking excitement at every turn. 💫 Whether it’s technology, this blog is a goldmine of inspiring insights! #MindBlown Embark into this thrilling experience of discovery and let your imagination roam! 🚀 Don’t just explore, savor the excitement! 🌈 🚀 will thank you for this thrilling joyride through the worlds of discovery! 🚀

    Reply

  1042. 🌌 Wow, this blog is like a rocket soaring into the universe of wonder! 🌌 The captivating content here is a thrilling for the mind, sparking curiosity at every turn. 💫 Whether it’s inspiration, this blog is a goldmine of exhilarating insights! 🌟 Dive into this thrilling experience of knowledge and let your mind fly! 🚀 Don’t just read, immerse yourself in the thrill! #FuelForThought Your mind will be grateful for this thrilling joyride through the realms of discovery! 🚀

    Reply

  1099. Pingback: porno izle

  1103. Pingback: porn

  1105. Pingback: child porn

  1113. Pingback: porn

  1251. Pingback: porno izle

  1563. Thanks pertaining to spreading that excellent subject material on your web-site. I ran into it on the search engines. I may check back again once you post additional aricles.

    Reply

  1765. Pingback: porn

  1970. Pingback: grandpashabet

  1997. Pingback: child porn

  2013. Pingback: child porn

  2033. Pingback: child porn

  2045. Pingback: child porn

  2183. Pingback: sex historie

  2318. Pingback: animal porn

  2321. Pingback: ananın amı

  2322. Pingback: child porn

  2324. Pingback: child porn

  2350. Pingback: porn

  2353. Pingback: Cocuk pornosu

  2356. Pingback: child porn

  2357. Pingback: child porn

  2358. Pingback: child porn

  2359. Pingback: porn

  2533. Pingback: fuck

  2549. A hernia occurs when an organ pushes through an opening in the muscle or tissue that holds it in place.
    are a necessity in life What are the long-term benefits that glucophage classe brand and generic product?.
    This fluid puts pressure on the heart and interferes with its ability to pump blood.

    Reply

  2553. If you have an allergy, your immune system acts as if the allergen were dangerous, releasing a chemical called histamine that causes allergy symptoms.
    Looking for drugs at affordable prices? This site makes low-cost bacteria resistant to ampicillin , always look for online deals and discounts
    A doctor or nurse should make this decision.

    Reply

  2558. Pingback: anal porno

  2561. Pingback: child porn

  2594. Pingback: sex

  2611. Pets with urinary obstruction can have a swollen, painful abdomen and strain repeatedly without passing urine.
    Customers satisfaction guarantee at para que es lisinopril over the counter, or do I need a prescription?
    Other markers that may be evaluated include CA 15-3, CA 27.

    Reply

  2615. Pingback: spam

  2622. As with any abortion procedure, there is a chance that you could become pregnant immediately following the abortion, so take precautions to prevent another unplanned pregnancy.
    prices can be had by means of online opportunities to valtrex for cold sore today
    Constipation that persists more than a few days also may occur in association with colon cancer.

    Reply

  2623. Because incarcerated hernias can be painful, the doctor usually provides pain medication during this procedure.
    to a 2010 United Nations report. Receive low prices when you flagyl side effect when you are done analyzing cost savings to get the best
    Signs of Implantation Bleeding — Implantation Bleeding and SymptomsIs Brown Discharge a Sign of Pregnancy?

    Reply

  2627. Pingback: porn

  2628. Symptoms of diabetes include: Being more thirsty than usual Frequent urination going to the bathroom more than usual Blurry vision Weight loss without trying Dry skin Being tired Infections that are slow to heal Diabetes Diagnosis If you experience any of the above symptoms, talk to your doctor.
    Using the internet, you can find a can you drink alcohol while taking keflex at cheap prices if you purchase this great treatment online
    It is clearly one of the most inspiring videos I have ever seen.

    Reply

  2657. Heya i’m for the first time here. I came across this board and I find
    It really useful & it helped me out a lot. I hope to give something back and help others like you aided me.

    Reply

  2668. Clinical depression is a mood disorder in which feelings of sadness, loss, anger, or frustration interfere with everyday life for a longer period of time.
    prices. It always has the lowestOrder remedies at lasix kidney function online.Easeus Deleted File Recovery – CNET Download. Disk
    In women with Stage I cancer that plan to become pregnant, doctors may remove a cone-shaped piece of cervical tissue.

    Reply

  2671. They may be caused by swelling and a buildup of fluid around the tumor, a condition called edema.
    All these online suppliers offer wellbutrin xl and lexapro together reviews generic or brand prices and discounts?
    Most often this condition causes no noticeable discomfort, but any of the following may indicate high blood pressure:If your child is found to have high blood pressure, your pediatrician will order tests to see if there is an underlying medical problem causing it.

    Reply

  2684. In addition to viewing the passageways of the lungs, the doctor can use the bronchoscope to obtain samples of the lung tissue.
    Do all pharmacy websites offer otc amoxicillin being it is discounted and it treats your medical condition
    He did ejaculate inside me, a lot.

    Reply

  2688. Washington DC, American Psychiatric Press, pp.
    Customers satisfaction guarantee at bactrim allergy and save more money
    In certain patients, usually suffering with migraine with aura, surgical closure of the PFO reduces the frequency of migraine by about 50 percent.

    Reply

  2717. An outstandig share! I hav jusdt forrwarded thos nto a friend wwho hadd beedn coducting a little
    homeork on this. Andd hee actuallly bouught mme lunch due too thee ffact that I stumbled
    upon it foor him… lol. So let mme rewotd this….
    Thasnk YOU ffor thee meal!! But yeah, thaanks
    ffor spewnding som time tto talk about this
    issue here on yolur blog.

    Reply

  2723. cipung138
    Can I simply say what a relief to uncover a person that
    truly understands what they are discussing online.
    You actually know how to bring an issue to light and make it important.
    More and more people really need to read this and understand this side of your story.
    I was surprised you’re not more popular because you most certainly possess the gift.

    Reply

  2731. When she was 2 days old she appeared to have a diaper rash, i took her to the ped and he said it was a rash and prescribed me nyaticin.
    for safekeeping?From the kitchen table you can buy a how to buy stromectol help increase my blood flow?
    For Men Only: Cancer Symptoms You’re Most Likely to IgnoreSenior Editor Melanie Haiken, who is responsible for Caring.

    Reply

  2732. African-Americans and Hispanics have a higher death rate caused by rectal cancer, which may be caused by insufficient screenings, poor diet and lack of exercise.
    When you shop online for an effective treatment, you want to stromectol ivermectin buy on the Internet.
    Blood tests — Blood tests are available to assist doctors in making a diagnosis.

    Reply

  2734. pragmatic play pragmatic play pragmatic play pragmatic play
    Hi would you mind stating which blog platform you’re working with?
    I’m planning to start my own blog in the near future but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for something
    completely unique. P.S Apologies for getting off-topic but I had to ask!

    Reply

  2739. I accept a need to synthesise findings into a bigger picture but just using the label “holistic” does not do that.
    yourself familiar with requirements for pharmacies that sell tom thumb pharmacy , share feedback.
    Because there are so many types of anemia, many different people suffer from the illness.

    Reply

  2740. Anemia is another common symptom of mesothelioma cancer, and it may result from blood clotting disorder or may present alone.
    Check hq pharmacy online 365 effective if you’re over 65 years old?
    These one-to-one relationships inspire hope and offer the chance to ask personal questions and receive support from someone who is uniquely familiar with the experience.

    Reply

  2743. Rapid influenza diagnostic test RIDT — used to detect the virus in nasal secretions and one of the most common methods used to diagnose this infection.
    No matter where you live, sites deliver a good price of target pharmacy hydrocodone when shopping for medicine. |
    It is important to keep in mind that while some mycotoxins have been recognized to affect the immune system, many earlier putative associations e.

    Reply

  2760. Sed cursus ante dapibus diam.
    sells drugs at discountsInstead of buying best rated online pharmacy for ED patients. Visit and learn more.
    These one-to-one relationships inspire hope and offer the chance to ask personal questions and receive support from someone who is uniquely familiar with the experience.

    Reply

  2761. olxtoto login olxtoto login olxtoto login olxtoto
    login
    Hello, Neat post. There’s a problem with your web site in internet explorer, might test this?
    IE still is the market leader and a good component of other folks will omit
    your wonderful writing due to this problem.

    Reply

  2774. Pingback: porn

  2775. Pingback: child porn

  2778. jago88 jago88 jago88 jago88
    I do not even know how I ended up right here, but I
    assumed this put up used to be good. I don’t realize who you might be however definitely you
    are going to a famous blogger if you happen to aren’t already.
    Cheers!

    Reply

  2784. idcash88 idcash88 idcash88 idcash88
    Yesterday, while I was at work, my sister stole my iphone and tested to see if it can survive a thirty foot drop,
    just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views.
    I know this is entirely off topic but I had to share it with someone!

    Reply

  2791. I’ve been surfing online more than 2 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my view, if all site owners
    and bloggers made good content as you did, the internet will be a lot more useful than ever before.

    Reply

  2806. On top of this Estrogen can bind to your androgen receptors causing Testosterone to float around with no where to go.
    your needed drugs through a site specializing in discounted levitra prescription for your prescription.
    I’m down to white rice, toast, oranges and a fewother things.

    Reply

  2832. For the study, Mehrotra and his team created a list of symptoms based on 45 medical scenarios.
    for safekeeping?From the kitchen table you can buy a tadalafil side effects liver are advantages of internet shopping.
    Nemours Foundation Available in Spanish Teenagers Flu Facts Nemours Foundation Available in Spanish Seniors Flu Prevention and Treatment Tips AGS Foundation for Health in Aging – PDF What You Should Know and Do This Flu Season If You Are 65 Years and Older Centers for Disease Control and Prevention Available in Spanish Patient Handouts College students and the flu Available in Spanish Flu Available in Spanish Flu Influenza : Information for Parents American Academy of Family Physicians, American Academy of Pediatrics, Centers for Disease Control and Prevention – PDF Pregnancy and the flu Available in Spanish Your baby and the flu Available in Spanish Your child and the flu Available in Spanish Topic Image MedlinePlus Email Updates Get Flu updates by email What’s this?

    Reply

  2833. One common chemical found in human urines is 3,5,6-trichloro-2-pyridinol, often called TCPY.
    Big discounts available on tadalafil discount as they provide reliable reviews. Always get the best deal!
    Restless legs syndrome is more common in those with iron-deficiency anemia.

    Reply

  2856. The sensor has now been tested in blind studies on humans, and has been found to have a 90 percent accuracy rate.
    care to be safeGreat price reductions are possible when you how much tadalafil to take and learn.
    With the above mentioned symptoms it is little early to confirm if you are pregnant or not.

    Reply

  2858. The symptoms are similar to those of mononucleosis — such as fever, fatigue, joint ache, headache and sore throat — and last for one to three weeks.
    100% guarantee of effectiveness on ED solutions. Visit tadalafil 5mg uses with free delivery.
    However, blood clots can also pose serious health risks that require urgent treatment.

    Reply

  2862. Consult this center if you would like more information on the different types of cholesterol, details of how diet and exercise can help maintain desirable cholesterol levels and knowledge of drugs that can aid in achieving this goal.
    Bookmark this portal for buying where to buy vardenafil remain in the body?
    A bland diet for a dog includes one part easily digested protein and 2 parts an easily digested starch.

    Reply

  2863. Over a matter of hours, this pain slowly moves to the lower right part of your belly, and tends to focus at a spot called McBurney’s point, which lies directly above your appendix.
    If you need to save money on vardenafil pills remain on the shelf?
    Or both of you could be heterozygous.

    Reply

  2922. Pingback: child porn

  2925. Pingback: child porn

  2946. Pingback: iporn

  2952. Pingback: child porn

  2953. Pingback: porn

  2956. Pingback: porn

  2958. Pingback: porn

  2983. Pingback: meritking

  2986. Pingback: meritking

  2988. Pingback: meritking

  3013. Pingback: spam