You sell your kids on getting up and going to school. You sell your spouse on going out to eat at a nice restaurant this weekend. You sell your employees on taking good care of your clients. Nothing happens until you SELL something!
Make sure you “ask for the order” and close the sale! This is such a simple thing and there is NO high pressure about it! Most tax professionals don’t use any of the regular, “proven to work of over time” sales closes at all.
Not only will you NOT be able to adequately target the right market for your services, but your message to them will not match properly because of the uncertainty in your own head. Get clear in your mind what you main services are.
During tax season you have to live in NOW TIME. YOU MUST CONFRONT PROBLEMS HEAD ON AND SOLVE THEM OR THEY COST YOU MONEY! (Problems don’t usually fix themselves. They usually get worse by not dealing with them.)
Decide now what your ultimate goal is and plan your systems around it. No matter where you are now in your tax business, you can start “delegating yourself right out of a job” today! This is the ultimate way to run a business.
Timing in the tax business can mean everything.Every tax business should go after both the “blue collar” low income market and the other higher income target clients because the timing is so different, you CAN do both!
People in the business world get caught up in “being busy” too much. They confuse EFFORT with RESULTS! They think just because they are busy or they’ve got a lot “going on,” that means they are successful.