It Really Does Matter What You Call Things! A fact of life is: whatever you sell (in our case, tax services), you’ll sell MORE of them if you add bonuses or premiums to the main offer.
Now that you know about guarantees and their importance to growing your tax business, what’s stopping you from having two? Two bold, gutsy guarantees will out sell one. Three out sells two.
This same principle of using “proven success” applies here but in a more specific way. There are many different sales formulas that have worked over the years in many different industries.
Shape expectations in the marketing message and “weed” out the kinds of people that aren’t going to use the accounting services. Only let clients dictate your business through sales.
In marketing, diversity is the opposite of laziness! In the long run, it’s better to know 50 different ways to bring a new client into your tax business than to put all your eggs in one basket and try and do the same numbers with one ad.