Real Tax Business Success: Tax Marketing Lesson 41: Life is Selling

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”top-padding: 0px !important;||” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_margin=”0px|||” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” custom_css_main_element=”top-padding: 0px !important;”][et_pb_column type=”4_4″][et_pb_text admin_label=”Lead” background_layout=”dark” text_orientation=”center” header_text_color=”#ffffff” background_color=”#0c71c3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|0px|0px|0px” custom_padding=”10px|20px|20px|20px” custom_css_main_element=”top-padding: 0px !important;” header_letter_spacing=”3px” header_line_height=”1.3em” text_letter_spacing=”3px” text_line_height=”2em” header_font_size=”25px”]

Sales Secrets for the Phone and In Person (Part 1):

Life is Selling

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Nothing Happens Until You’re SELLING Something!

I will argue the point with some of my “non business minded” friends that “Life is selling … and everyone put on this earth uses some form of salesmanship every day.” (Some people just don’t buy into this idea.)

I say, look, you sell your kids on getting up and going to school. You sell your spouse on going out to eat at a nice restaurant this weekend. You sell your employees on taking good care of your clients. If you don’t think all of these things have some form of selling in them, then I guess I’m going to have to keep trying to “sell” you on this idea.

(Why? The more you understand that everything going on around you is happening because somebody SOLD something, the better off you will be “selling” yourself and your tax services.)

Salesmanship counts! Preparing a tax return is one thing. Selling yourself and your tax services as the “best thing since sliced bread” as you prepare the tax return is even better!

Your ability to SELL yourself is more important than actually knowing how to prepare a tax return. (I’m living proof of that fact.) And I’ll tell you upfront right now, our tax business in many cases is VERY AVERAGE at preparing tax returns, depending on the location and time of year you are talking about.

Yes, I will readily admit that probably MOST of the tax business owners in my Real Tax Business Success Membership group do a BETTER job than our tax business at actually preparing tax returns!

Why is this important? Because it proves my point again. Sales is more important than the actual technical skill (in our case, tax preparation) in a business, especially a service business! So this means, you the “skilled tax technician” need to get better at this whole “sales thing” or your tax business will never reach its full potential!

(Now I hope I’ve sold you on being a better salesperson in your tax office. If I haven’t keep reading.)

 

Answering the “INBOUND SALES CALL” 

I personally think answering the phone PROPERLY in a tax office is one of the most important things you can do to increase sales in your business. I can point to numerous times when we have had the “right” person answering the phones in a tax office and just because we had one of our better “selling” employees on the phone, that particular office would see an extra “bump” in business that day.

The opposite is true too. I’ve seen our tax office have a “not so good” salesperson on the phone most of the day taking calls, and sure enough you could see it in our numbers at the end of the day. This is why we didn’t let ANYONE answer our phones unless they were a manager, key employee or they had been specifically trained to sell over the phone. (It is that important.)

What kind of person is best for answering the phone? Well, I like to start with people that like talking to other people (especially on the phone). If they enjoy “engaging” other people in dialog, they’ll usually do well at qualifying a prospect over the phone on the kind of services they are looking for, explaining why our tax business is a good option for the person and then using some simple closing technique. That’s all we are talking about. (It’s not rocket science.)

There are plenty of people out there that are just naturally good at “persuading” others to follow along with a simple “sales” presentation over the phone and asking them to come to our office and do business with us. (They might not know anything about taxes and that’s OK. You can find plenty for them to do other than the actual preparation of taxes.)

If the person answering your phones can LISTEN to what the other person is saying, ASK A QUALIFYING QUESTION and then CLOSE THEM, then you’ve got yourself an excellent phone sales person!

 

One bit of arithmetic for you to think about:

If the person you have answering the phone “sells” only three more new clients per day (that otherwise you use to not get), multiply that by the number of days in a tax season (about 90).

That means a phone person doing “just a little bit better” on the selling side can bring you an extra 270 new clients into your office. (Those kinds of numbers can take some tax businesses from an average year to an excellent year all because of the person on the phone.)

Am I selling you on finding the right person to answer your phones this year? I hope so.

(By the way, it shouldn’t be you. In the beginning it’s OK, but you need to be concentrating your efforts on overseeing “everything” not just one task like answering the phone.)

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Chauncey Hutter Jr.

Tax Marketing Expert

Chauncey Hutter, Jr, is a best-selling author and leading marketing consultant and success coach to the tax industry. Mr. Hutter grew his father’s $50,000 per year tax preparation business to a multi-million dollar empire with 24 locations, 400+ employees and over 27,000 tax clients all coming from his marketing campaigns.

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Chauncey” src=”https://taxmarketing.com/wp-content/uploads/2017/05/Chauncey_Hutter_Professional.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Tax Marketing Tax Business Message” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_button admin_label=”Crash Course Book” button_url=”https://click.taxmarketing.com/crash-course-book” url_new_window=”on” button_text=”Crash Course Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][et_pb_button admin_label=”Blockbuster Book” button_url=”https://book.taxmarketing.com/order-book-free” url_new_window=”on” button_text=”Blockbuster Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][/et_pb_column][/et_pb_section]

Comments 2,968

  1. Pingback: ordering shrooms online

  2. To announce actual rumour, follow these tips:

    Look in behalf of credible sources: https://lostweekendnyc.com/articles/?alarm-mode-identifying-media-coverage-that-creates.html. It’s material to ensure that the newscast source you are reading is respected and unbiased. Some examples of reliable sources include BBC, Reuters, and The Modish York Times. Interpret multiple sources to pick up a well-rounded aspect of a discriminating low-down event. This can help you carp a more ended paint and avoid bias. Be hep of the position the article is coming from, as constant reputable report sources can contain bias. Fact-check the dirt with another origin if a communication article seems too lurid or unbelievable. Forever be unshakeable you are reading a advised article, as expos‚ can change quickly.

    Close to following these tips, you can fit a more au fait scandal reader and better be aware the everybody around you.

    1. Woah! I’m really enjoying the template/theme of
      this blog. It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between user friendliness and visual
      appeal. I must say that you’ve done a awesome job with this.
      Also, the blog loads very quick for me on Safari.
      Exceptional Blog!

    2. With havin so much content and articles do you ever run into any problems of plagorism or
      copyright violation? My website has a lot of
      completely unique content I’ve either written myself or
      outsourced but it seems a lot of it is popping it up all over the web without my permission. Do you know any ways to
      help protect against content from being stolen? I’d certainly appreciate it.

    3. It is appropriate time to make some plans for the future and it’s time to be happy.

      I have read this post and if I could I desire to suggest you some interesting things
      or tips. Maybe you could write next articles referring to this article.
      I want to read more things about it!

    4. Thanks for the auspicious writeup. It if truth be told used to
      be a entertainment account it. Glance advanced to far brought agreeable from you!
      By the way, how can we keep up a correspondence?

  3. In the case of the former, a casino will grant players a number of free spins on certain games in their library. These may come with a winnings cap or wagering requirements, but they’re still worth having. Then there are also bonus rounds in many slot games that let players experience a bunch of free spins without using any more of their bankroll. At the moment this lucrative welcome bonus also comes with the opportunity to try out the brand new slots game Gumball 3000, loading your account up with 25 free spins valued at 40 cents each. Bonus Games – Playing Free Slots is an excellent Way to win money on Slots. Many symbols have jackpots. Every time you make a bet, the jackpot number is filled until you win. Bonus games can give you a huge amount of money. Even though you can play for free online slot machines doesn’t mean you’ll win.
    http://www.swmalls.kr/bbs/board.php?bo_table=free&wr_id=5191
    Spin is a licensed and regulated casino with an excellent reputation. The casino holds various licenses and has been audited and confirmed fair by eCOGRA. It has everything you need, including hundreds of slot games, table games, live games, mobile apps, multiple payment methods, 24 7 365 customer support, and more. If you still want to find Spin Casino sister sites or the best Bitstarz alternatives for Canadian players, there are many sites to look at. Bronze, Gold, Silver, Platinum, Privé, and Diamond are the six tiers of Spin Casino’s loyalty program. The higher your tier, the more exceptional and rare prizes you’ll get. When a player uses their Spin Casino loyalty points, the casino adds bonus credits to their account. Loyalty at Spin Casino never goes unrewarded. Therefore, when you continuously play at the casino, you will get multiple incentives as a reward for your devotion. For this purpose, the casino has a loyalty program with six lucrative levels:

  4. Totally! Find information portals in the UK can be overwhelming, but there are numerous resources ready to boost you mark the unmatched the same for the sake of you. As I mentioned before, conducting an online search an eye to https://utopia-beauty.co.uk/wp-content/pgs/why-is-fox-news-app-not-working.html “UK scuttlebutt websites” or “British information portals” is a vast starting point. Not no more than will this chuck b surrender you a encyclopaedic shopping list of hearsay websites, but it will also afford you with a punter brainpower of the coeval news landscape in the UK.
    Aeons ago you obtain a liber veritatis of imminent rumour portals, it’s critical to estimate each one to influence which upper-class suits your preferences. As an exempli gratia, BBC Dispatch is known benefit of its objective reporting of report stories, while The Trustee is known representing its in-depth breakdown of political and popular issues. The Disinterested is known championing its investigative journalism, while The Times is known in search its vocation and funds coverage. By way of concession these differences, you can select the rumour portal that caters to your interests and provides you with the newsflash you call for to read.
    Additionally, it’s usefulness all in all neighbourhood despatch portals for fixed regions within the UK. These portals provide coverage of events and dirt stories that are relevant to the область, which can be especially cooperative if you’re looking to keep up with events in your local community. In behalf of exemplar, local good copy portals in London include the Evening Pier and the Londonist, while Manchester Evening News and Liverpool Repercussion are in demand in the North West.
    Blanket, there are tons tidings portals at one’s fingertips in the UK, and it’s high-level to do your inspection to remark the one that suits your needs. Sooner than evaluating the unalike low-down portals based on their coverage, dash, and editorial standpoint, you can judge the individual that provides you with the most relevant and engrossing info stories. Meet luck with your search, and I hope this information helps you find the just right dope portal suitable you!

  5. The collapse of crypto exchange FTX saw many of its executives get charged with crimes in 2022 and caused many to question whether crypto can survive as an investment. If nothing else, the volatility of Bitcoin and other popular coins can make cryptocurrencies an attractive trading vehicle and creates the potential for some traders to profit. In other words, Colorado’s new tax payment plan is a groundbreaking new step for the world of bitcoin and cryptocurrency. It has all the advantages of a new world of success that bitcoin has been enjoying, and is by all accounts posed to show how normal usage can be for the lives of ordinary people. Comparing this new initiative to previous attempts, we can see just how far the world of Bitcoin has come in a few short years. And as we look to the future, there’s no reason to believe that it won’t go even further.
    https://esocialmall.com/story572681/eth-convertser
    It is crucial to be careful with any new cryptocurrency project. Fake Airdrop and ICO (Initial Coin Offering) are common scams used by hackers. In reality, many coins issued in the form of air bubbles are not very valuable investment stores. Experts recommend sticking with the more well-known cryptocurrencies, Bitcoin and Ethereum, especially for newbies. If you follow these recommendations, switch to airdrops. Miners compete to find the code that will add the new block to the blockchain. An official website of the United States Government All steps are important but this step is more. Because success or failure depends on marketing. In this step, you are responsible for the following:◾ Start marketing◾ Gather opinions about your token.◾ Make an update if needed (Updates in this step are not recommended)

  6. Pingback: porn

  7. Pingback: porn

  8. Pingback: child porn

  9. Pingback: porn

  10. Pingback: porn

  11. Pingback: child porn

  12. Pingback: child porn

  13. Pingback: porn

  14. Pingback: porn

  15. Pingback: sex

  16. Hello, i think that i saw you visited my web site so i came to “return the
    favor”.I am trying to find things to enhance my web site!I suppose its ok to use some of your ideas!!

  17. I like the helpful information you provide in your articles.
    I’ll bookmark your weblog and check again here regularly.

    I am quite certain I’ll learn many new stuff right here!
    Good luck for the next!

  18. I truly love your website.. Pleasant colors & theme.
    Did you make this website yourself? Please reply back as I’m hoping
    to create my very own site and want to know where you got this from
    or what the theme is named. Many thanks!

  19. Terrific article! This is the type of info that are meant to
    be shared around the web. Disgrace on Google for now not positioning this publish higher!
    Come on over and consult with my web site . Thanks =)

  20. My developer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on a
    number of websites for about a year and am concerned about switching to another platform.
    I have heard very good things about blogengine.net. Is there a way I can import all my wordpress posts into it?
    Any kind of help would be really appreciated!

  21. whoah this blog is magnificent i really like studying
    your posts. Keep up the great work! You realize, lots of people are looking around for this
    info, you can help them greatly.

  22. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter
    updates. I’ve been looking for a plug-in like this for quite some time and
    was hoping maybe you would have some experience with something like this.

    Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.