Since one of the main goals of your advertising will be clarity and being easily understood, you’ll need to make sure you’re doing this for as many people as you can AND at the same time.
Real Tax Business Success: Tax Marketing Lesson 34 – Messaging Tricks
There are some simple tricks you can apply to your marketing message that will certainly get you a better response: Repeat yourself, strengthen your copy and have a clear call to action.
Real Tax Business Success: Tax Marketing Lesson 36 – Fear of Loss
As you are developing and using certain proven “closing” techniques, always consider the client’s fear of loss thoughts in the back of your mind. Setting up Early Bird Specials and include your PS!
Real Tax Business Success: Tax Marketing Lesson 37 – Test Options
Once you’ve found an ad or a sales letter that’s working for you (or you’ve got a *CONTROL to test from) try adding a “grabber” to your sales piece to see if you can boost response!
Real Tax Business Success: Tax Marketing Lesson 38 – Strategic Marketing Techniques
You and most every other tax business owner on this planet has “hidden treasures” sitting right under your nose in your own client base! You have to tap into “the unmined gold” in your client list.
Real Tax Business Success: Tax Marketing Lesson 39: Word of Mouth Clients
There is no better new client that will come into your tax business than one referred by a happy client. Clients do business with you as a result of the satisfaction of your current or previous clients.
Real Tax Business Success: Tax Marketing Lesson 41: Life is Selling
You sell your kids on getting up and going to school. You sell your spouse on going out to eat at a nice restaurant this weekend. You sell your employees on taking good care of your clients. Nothing happens until you SELL something!
Real Tax Business Success: Tax Marketing Lesson 43 – Services You Provide
Not only will you NOT be able to adequately target the right market for your services, but your message to them will not match properly because of the uncertainty in your own head. Get clear in your mind what you main services are.
Real Tax Business Success: Tax Marketing Lesson 47 – Diversify Your Ads
In marketing, diversity is the opposite of laziness! In the long run, it’s better to know 50 different ways to bring a new client into your tax business than to put all your eggs in one basket and try and do the same numbers with one ad.
Real Tax Business Success: Tax Marketing Lesson 49 – Effort
People in the business world get caught up in “being busy” too much. They confuse EFFORT with RESULTS! They think just because they are busy or they’ve got a lot “going on,” that means they are successful.