If you aren’t using EMOTIONAL sales copy to sell your tax services, you’re NOT really selling anything! Emotional copy SELLS better, period! We BUY from emotion, and then JUSTIFY with logic.
Real Tax Business Success: Tax Marketing Lesson 32 – Passion and Clarity
Remember, the number one marketing sin is being boring! So one of the fastest ways to make your ads and promotional pieces better is to add passion and drama to your sales copy.
Real Tax Business Success: Tax Marketing Lesson 33 – Two Types of Readers
Since one of the main goals of your advertising will be clarity and being easily understood, you’ll need to make sure you’re doing this for as many people as you can AND at the same time.
Real Tax Business Success: Tax Marketing Lesson 34 – Messaging Tricks
There are some simple tricks you can apply to your marketing message that will certainly get you a better response: Repeat yourself, strengthen your copy and have a clear call to action.
Real Tax Business Success: Tax Marketing Lesson 35 – Call to Action
Following these “call to action” formulas EVERY TIME will help you close more sales and increase your profitability of your overall business! This kind of message gets results.
Real Tax Business Success: Tax Marketing Lesson 36 – Fear of Loss
As you are developing and using certain proven “closing” techniques, always consider the client’s fear of loss thoughts in the back of your mind. Setting up Early Bird Specials and include your PS!
Real Tax Business Success: Tax Marketing Lesson 37 – Test Options
Once you’ve found an ad or a sales letter that’s working for you (or you’ve got a *CONTROL to test from) try adding a “grabber” to your sales piece to see if you can boost response!
Real Tax Business Success: Tax Marketing Lesson 41: Life is Selling
You sell your kids on getting up and going to school. You sell your spouse on going out to eat at a nice restaurant this weekend. You sell your employees on taking good care of your clients. Nothing happens until you SELL something!
Real Tax Business Success: Tax Marketing Lesson 43 – Services You Provide
Not only will you NOT be able to adequately target the right market for your services, but your message to them will not match properly because of the uncertainty in your own head. Get clear in your mind what you main services are.
Real Tax Business Success: Tax Marketing Lesson 44 – Leading Your Team
“If you can’t hold it accountable by measuring specific results, then don’t do it!” That’s true for your advertising, hiring new employees, adding a new service to your business and any other decision that comes up in your daily work life.