There are some simple tricks you can apply to your marketing message that will certainly get you a better response: Repeat yourself, strengthen your copy and have a clear call to action.
Real Tax Business Success: Tax Marketing Lesson 35 – Call to Action
Following these “call to action” formulas EVERY TIME will help you close more sales and increase your profitability of your overall business! This kind of message gets results.
Real Tax Business Success: Tax Marketing Lesson 36 – Fear of Loss
As you are developing and using certain proven “closing” techniques, always consider the client’s fear of loss thoughts in the back of your mind. Setting up Early Bird Specials and include your PS!
Real Tax Business Success: Tax Marketing Lesson 37 – Test Options
Once you’ve found an ad or a sales letter that’s working for you (or you’ve got a *CONTROL to test from) try adding a “grabber” to your sales piece to see if you can boost response!
Real Tax Business Success: Tax Marketing Lesson 38 – Strategic Marketing Techniques
You and most every other tax business owner on this planet has “hidden treasures” sitting right under your nose in your own client base! You have to tap into “the unmined gold” in your client list.
Real Tax Business Success: Tax Marketing Lesson 39: Word of Mouth Clients
There is no better new client that will come into your tax business than one referred by a happy client. Clients do business with you as a result of the satisfaction of your current or previous clients.
Real Tax Business Success: Tax Marketing Lesson 42: Close The Sale
Make sure you “ask for the order” and close the sale! This is such a simple thing and there is NO high pressure about it! Most tax professionals don’t use any of the regular, “proven to work of over time” sales closes at all.
Real Tax Business Success: Tax Marketing Lesson 43 – Services You Provide
Not only will you NOT be able to adequately target the right market for your services, but your message to them will not match properly because of the uncertainty in your own head. Get clear in your mind what you main services are.
Real Tax Business Success: Tax Marketing Lesson 44 – Leading Your Team
“If you can’t hold it accountable by measuring specific results, then don’t do it!” That’s true for your advertising, hiring new employees, adding a new service to your business and any other decision that comes up in your daily work life.
Real Tax Business Success: Tax Marketing Lesson 45 – Procrastination
During tax season you have to live in NOW TIME. YOU MUST CONFRONT PROBLEMS HEAD ON AND SOLVE THEM OR THEY COST YOU MONEY! (Problems don’t usually fix themselves. They usually get worse by not dealing with them.)