If you aren’t using EMOTIONAL sales copy to sell your tax services, you’re NOT really selling anything! Emotional copy SELLS better, period! We BUY from emotion, and then JUSTIFY with logic.
Real Tax Business Success: Tax Marketing Lesson 32 – Passion and Clarity
Remember, the number one marketing sin is being boring! So one of the fastest ways to make your ads and promotional pieces better is to add passion and drama to your sales copy.
Real Tax Business Success: Tax Marketing Lesson 33 – Two Types of Readers
Since one of the main goals of your advertising will be clarity and being easily understood, you’ll need to make sure you’re doing this for as many people as you can AND at the same time.
Real Tax Business Success: Tax Marketing Lesson 34 – Messaging Tricks
There are some simple tricks you can apply to your marketing message that will certainly get you a better response: Repeat yourself, strengthen your copy and have a clear call to action.
Real Tax Business Success: Tax Marketing Lesson 35 – Call to Action
Following these “call to action” formulas EVERY TIME will help you close more sales and increase your profitability of your overall business! This kind of message gets results.
Real Tax Business Success: Tax Marketing Lesson 36 – Fear of Loss
As you are developing and using certain proven “closing” techniques, always consider the client’s fear of loss thoughts in the back of your mind. Setting up Early Bird Specials and include your PS!
Real Tax Business Success: Tax Marketing Lesson 37 – Test Options
Once you’ve found an ad or a sales letter that’s working for you (or you’ve got a *CONTROL to test from) try adding a “grabber” to your sales piece to see if you can boost response!
Real Tax Business Success: Tax Marketing Lesson 38 – Strategic Marketing Techniques
You and most every other tax business owner on this planet has “hidden treasures” sitting right under your nose in your own client base! You have to tap into “the unmined gold” in your client list.
Real Tax Business Success: Tax Marketing Lesson 39: Word of Mouth Clients
There is no better new client that will come into your tax business than one referred by a happy client. Clients do business with you as a result of the satisfaction of your current or previous clients.
Real Tax Business Success: Tax Marketing Lesson 40 – Rewarding Clients
80% of your referrals will come from 20% of your clients. Since this is true, you should concentrate 80% of your time finding who is most likely to be in that 20% group and then pour gasoline on that word of mouth “wild fire!”