Sometimes it’s just about the ad placement in a local newspaper publication. Have you considered putting together your own local co-op mailing for people in your area?
This is one of the late, great Gary Halbert’s key principles: “I’ll forsake EVERY other marketing advantage, but give me a starving crowd for my product, and I’ll kick your tail from here to Hoboken!”
Now it’s time to build your house list. So how do you make your own RESPONSIVE mailing list? You do it through “lead generation” advertising. How about make your own list!?!
Lead generation marketing can be more costly in the beginning, but well worth the expense in the end! Lead generation marketing techniques take your prospect through a “multiple hoop” process.
In many promotional situations we will have to use an envelope to “deliver” the sales message. Your sales message is irrelevant if your prospect never opens your letter and looks inside your envelope!
It is really important to BUY your advertising media at the best price possible. The better deal you get, the more pressure you take off your marketing and the higher the chances are for success.
When in doubt, start out with your best and most powerful headline and subheads! Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.)