Sometimes it’s just about the ad placement in a local newspaper publication. Have you considered putting together your own local co-op mailing for people in your area?
Real Tax Business Success: Introduction Lesson 22: Starving Crowd
This is one of the late, great Gary Halbert’s key principles: “I’ll forsake EVERY other marketing advantage, but give me a starving crowd for my product, and I’ll kick your tail from here to Hoboken!”
Real Tax Business Success: Tax Marketing Lesson 23: Broadcast Media
Many tax professionals ask me about broadcast media and do I think it is effective. My answer is yes, radio and tv ads can be effective, but like anything else you have to test it.
Real Tax Business Success: Tax Marketing Lesson 24: Inside Your Tax Office
Many of our members do a good job getting new clients in the door, but then once the client is THERE, they don’t do anything to reinforce the sales message that GOT them there.
Real Tax Business Success: Tax Marketing Lesson 25 – Mailing List
Now it’s time to build your house list. So how do you make your own RESPONSIVE mailing list? You do it through “lead generation” advertising. How about make your own list!?!
Real Tax Business Success: Tax Marketing Lesson 26 – Lead Generation
Lead generation marketing can be more costly in the beginning, but well worth the expense in the end! Lead generation marketing techniques take your prospect through a “multiple hoop” process.
Real Tax Business Success: Tax Marketing Lesson 27 – Getting Direct Mail Opened
In many promotional situations we will have to use an envelope to “deliver” the sales message. Your sales message is irrelevant if your prospect never opens your letter and looks inside your envelope!
Real Tax Business Success: Tax Marketing Lesson 28 – Negotiation and Accountability
It is really important to BUY your advertising media at the best price possible. The better deal you get, the more pressure you take off your marketing and the higher the chances are for success.
Real Tax Business Success: Tax Marketing Lesson 29 – The Headline
The headline: if you don’t get that right…well may as well not even play. See, the whole point of the headline is to get people INTO the rest of the message. Fail that, and you’re sunk.
Real Tax Business Success: Tax Marketing Lesson 30 – Using Subheads
When in doubt, start out with your best and most powerful headline and subheads! Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.)