A process-driven tax business follows a series of exact steps done in the same order and the same way every time. There’s no randomness. No spontaneity. Everyone in the office follows these steps or there are negative consequences. The processes in this kind of tax practice are easily replicated. But in the tax industry, most tax business owners make themselves the …
3 CHANGES To Help You Take Your Tax Business To The Next Level
If you want to take your tax business to the next level, some things must change – that’s a fact. Well, because change is mandatory for growing your tax practice, I recommend the following three strategies – true game-changers – for breaking out of the pack and beating your competition. CHANGE #1 WHERE YOU SELL You can change the …
When You Decide To Begin Marketing Your Tax Business…START HERE
You’re working hard to provide the best service to your clients. So make sure you get a handle on the 3-legged marketing stool and work smart to build your tax business to the million dollar level.
Real Tax Business Success: Tax Marketing Lesson 3 – Making Choices
The choices you make NOW have the greatest impact in your life LATER. We make good and bad choices every day. Sometimes we even let “life” choose for us!
Real Tax Business Success: Tax Marketing Lesson 4 – The Market
Selecting the “right or wrong” target market can be THE factor which determines success or failure! Marketing means: Market first, message second, and media third, in that order!
Real Tax Business Success: Tax Marketing Lesson 5 – Target Markets
“Target only small markets!” Successful marketers understand this and decide to at least start out a different way. If everyone is your client then, realistically, no one is your client!
Real Tax Business Success: Tax Marketing Lesson 6: The Message
Your marketing message must be centered around giving your target market everything they REALLY want, not what YOU THINK they want and definitely not what you are just going to give them.
Real Tax Business Success: Tax Marketing Lesson 7: Irresistible Offers
Make “irresistible” offers to your target market! Irresistible offers? Most tax business owners either don’t know what an “offer” is, or they just don’t use them in their advertising.
Real Tax Business Success: Tax Marketing Lesson 8 – Copywriting Techniques
When tax business owners promote this way their words and phrases actually have “little meaning” because they could be talking to anyone, seemingly about anything.
Real Tax Business Success: Tax Marketing Lesson 9 – Copywriting Techniques (Part 2)
It Really Does Matter What You Call Things! A fact of life is: whatever you sell (in our case, tax services), you’ll sell MORE of them if you add bonuses or premiums to the main offer.