Real Tax Business Success: Tax Marketing Lesson 8 – Copywriting Techniques

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_css_main_element=”top-padding: 0px !important;||” custom_padding=”0px|||”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_margin=”0px|||” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” custom_css_main_element=”top-padding: 0px !important;”][et_pb_column type=”4_4″][et_pb_text admin_label=”Lead” background_layout=”dark” text_orientation=”center” header_text_color=”#ffffff” background_color=”#0c71c3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|0px|0px|0px” custom_padding=”10px|20px|20px|20px” custom_css_main_element=”top-padding: 0px !important;” header_letter_spacing=”3px” header_line_height=”1.3em” text_letter_spacing=”3px” text_line_height=”2em” header_font_size=”25px”]

Fundamental (And Most-Often-Missed) Copywriting Techniques For ‘Best Response’ Tax Business Marketing

[/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

 In the next few lessons, we’ll be going over what most Tax Professionals “miss” when they communicate with prospects, clients and (even) staff. Implementing these often-overlooked secrets were fundamental to our tax business success…

Your Copywriting Must Get Specific

If you want USPs that are extremely effective — if you know what your clients want and you are trying to develop an irresistible offer(s) that will make the phone ring off the hook — then no matter what you do, SAY IT (write it or show it) USING MEANINGFUL SPECIFICS not the same ol’ vague generalities everyone else is doing.
(This is one of the easiest ways to stand out from the crowd because most ads in the tax industry I see talk in very “vague and general” language.)
When tax business owners promote this way their words and phrases actually have “little meaning” because they could be talking to anyone, seemingly about anything.
Here’s a sampling of phrases I see in tax business owners’ ads:
-reasonable rates
-guaranteed satisfaction
-prompt and quality service
OK. What would I do different? How about …
-Lowest Price Guarantee: “We’re cheaper than H & R Block or we’ll prepare FREE!”
(not that I would actually recommend this approach!)
-“You’re satisfied with our tax service or I’ll give you ALL your money back, plus a $50 bill for your time and trouble — GUARANTEED!”
-1 Day Tax Service and a guarantee the return is correct…“Or you don’t pay me a dime!”
Now there are three examples how you can beat the pants off your competition if they STILL insist on promoting vague and general phrases in their advertising.

When you are deciding on what kind of MEANINGFUL SPECIFICS are best for your business, remember these three techniques:

First, make sure you know what your MAIN competition is offering and promoting. Then, as you put your ads together, make sure your message clearly differentiates you from them AS A BETTER OPTION for your target market!
Second, BE GUTSY AND GIVE YOUR CLIENTS A WAY OF HOLDING YOU ACCOUNTABLE TO A HIGHER STANDARD OF SERVICE AND QUALITY! Guarantees with specific “timetables” usually scare off regular tax practitioners not interested in taking their tax business to the next level. Once you “lay it on the line” in your promotions, you WILL make it a priority with your staff to follow through with the HIGHER standard of quality and service.
And third, be bold. MAKE A BOLD PROMISE! When a tax business owner says something like …
“I Promise Your Complete Satisfaction With My Tax Service Or I’ll Give You ALL Your Money Back, Plus A Clean, Crisp $50 Bill For Your Time And Trouble — I GUARANTEE It!”
Believe me — that as a headline (with your picture off to the side) of a sales letter will get some attention. You are making a SPECIFIC promise that is bold and gutsy. Your clients will like that!

Premiums and Bonuses Work VERY Well For Tax Businesses!

Giving people somethin’ for nothin’ will never go out of style. Everyone likes getting FREE stuff!
Even when someone sees an ad that says “free something” and the thought runs through their head, “Nothing is free, or there is NO free lunch,” many times that person will STILL see what is being offered for free!
Even the biggest skeptic deep down wants (and hopes) to get something for nothing. That is why they keep reading the ad!
For a number of years Domino’s Pizza ran a national ad campaign called, Somethin’ For Nothin’! Their pitch: Buy our pizza and we’ll give you FREE drinks and an extra order of buffalo wings for nothin’!
(Hey, if you are about to order a pizza and Domino’s is offering a couple of extra “freebies” and the other pizza business in town isn’t, wouldn’t you at least call Dominos and see what the “whole deal” really is before committing to one company or the other?)
Most people would. You see, Domino’s Pizza is banking on the belief that they will get their share of phone calls because of this promotion. For a long time, it was their main Unique Selling Proposition.
Do you remember the USP that built the Domino’s empire from one small pizza joint on a college campus to a billion dollar, world-wide company? Can you say: “Fresh, Hot Pizza Delivered In 30 Minutes Or Less — GUARANTEED!” You talk about transforming an industry, they set the standard for everyone else!
Back to this whole “something for nothing” promotional strategy.
Don’t just think this only applies to a “lower end” client and your “high end” clients would never go for a promotion like this. (Boy, that couldn’t be further from the truth.)
I can’t tell you how many times my father’s “high end” clients (for his personal bookkeeping & tax service he had for over 40 years) would see our other commercial electronic filing and tax business advertising $10 off tax preparation fees.
Well, they see my dad’s name on those ads and bring a little coupon in to get $10 off their $850 tax preparation fees! (So he billed them $840 for that year’s tax return. No, I’m not kidding!)
Everyone likes to get a “deal,” no matter how much money they have. The same is even MORE true when it comes to “rich folks” getting SOMETHING FOR NOTHING.
(A few years ago the state lottery winner came from our home town. Three weeks went by without anyone claiming the winning ticket. Finally an elderly woman showed up with the “lucky numbers” and she claimed her money. Why had she waited so long? Turns out she was a little embarrassed to let people know she was “playing lotto.” She just happened to be one of the most wealthy individuals in the area. Her family’s estimated net worth was in the hundreds of millions. So you see, even multi-millionaires like getting “something for nothing!”)

The Take Away

So as a tax business owner, what can you offer in your promotions to take advantage of this “something for nothing” strategy?
Well, you can offer gifts and other “add-on” services that don’t cost you anything . (FREE electronic filing and $25 worth of FREE Gifts for each paid tax return).
Something else we offered in certain promotions was a FREE state return prepared if we do the federal. ($35 value) It’s hardly extra work for us to prepare a state return once we’ve completed the federal. (Push two extra buttons on the keyboard.) And to some people this was a better “value” than other free things we offer.
There’s nothing wrong with giving your clients their choice a some free stuff, just don’t make it complicated. If doing a FREE state return hits your target market’s “hot buttons” better than something else, DO IT!
(Just make sure whatever FREE promotion you do offer, it increases your overall volume at the same time.)
Keep using your “something for nothing” promotions even when you get tired of seeing them. As long as your clients like them and your RESULTS equal increased overall profits, don’t cut off that gravy train! (It’ll probably never stop working.)
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”on”][et_pb_column type=”1_2″ specialty_columns=”2″][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”1_2″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Chauncey Hutter Jr.

Tax Marketing Expert

Chauncey Hutter, Jr, is a best-selling author and leading marketing consultant and success coach to the tax industry. Mr. Hutter grew his father’s $50,000 per year tax preparation business to a multi-million dollar empire with 24 locations, 400+ employees and over 27,000 tax clients all coming from his marketing campaigns.

[/et_pb_text][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Chauncey” src=”” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” alt=”Tax Marketing Tax Business Irresistible offer” /][/et_pb_column][et_pb_column type=”1_4″][et_pb_button admin_label=”Crash Course Book” button_url=”” url_new_window=”on” button_text=”Crash Course Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][et_pb_button admin_label=”Blockbuster Book” button_url=”” url_new_window=”on” button_text=”Blockbuster Book” button_alignment=”center” background_layout=”light” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ /][/et_pb_column][/et_pb_section]

Comments 49

  1. Pingback: buy sig sauer firearms

  2. Pingback: aksara178

  3. Pingback: reishi mushroom woolworths

  4. Pingback: Bangla boxing stadium

  5. Pingback: condo for sale pattaya

  6. Pingback: check over here

  7. Pingback: weed delivery phuket

  8. Pingback: ภู่หลาน สรรพคุณ

  9. Pingback: slot

  10. I aam reeally enjoying thee theme/design oof you blog.
    Do you ever rrun into any bfowser compatibility problems? A small number
    of my bllg visiors hzve complained about myy blog nott woorking correctlyy
    inn Explorer but lioks gret in Chrome. Do youu
    hae any suggestions to hlp fix tthis issue?

  11. Garcon nudeCaught onn beach having sexMeat n fuckIs sexual orienmtation relevantKardashia teewn picsTeen drkving lessons roswelll gaAustrallia amateur golfTeen female ggay
    sexHoww long for turkesy breastLeatherskirtt pantyhoseVdeo clips sampe pornLatina spreaqd
    assSydney strip dancesAnaal teensThe notebook
    deleted ssex scenes videoI lick myy dughers pussyPictuers of girlps nakedCloric vintageHartford ct
    fuck a woman tonightDifferential diagnosis oof facial painPsycholgist adlt aadd neew yorkFreee hewel high hose
    pantie pornGirls have sex with teacherNaaked bruntte scrubing
    floorStraight mmen anal playBure swokllen thumbCollege guys shoowering freee pornPink thong milfDrazgon fijst dragonModrl live cbat sexVinttage chbristmas starAsss latina shakeEroic photo gzllery
    ethnicTranssexual per viewCareena colllins escortLovve parade boobVaginal discretionsVintaghe fabric bbox purseLonardo
    ddi caprio nudeLesbian midgets pornSexul
    harasment support marylandWhho hass a green thumbLarge galleries xxxNicola graha pornoNaked dancer picDancing pole stripper
    videoFroom russian seee seex womanCan maryland learner’s holdeers drivve teensTuscat blu bbw
    pinupFreee fucking hose husewife in pangie picture babe station24 Kate flannery
    nudde picsAdult bocy pillowHomemade cumshot video galleriesFree sawfe
    comic erotic sexyFree adult amature sex mpegsFakee fam boobsFree amteur latinaa porrn tubeTeeen poren video’s
    reed headsSperm swwalllow cum mouth videosGay johhny castleElin nordeegren nude picss videosCar mechanics aare dicksGuidelines guard prisoners opposite sexAsian joournal oof plant scienceHensel
    twinhs sexGayy black menSexx animation dixney cartoonsAduult siteuser codesFree
    homemade videos of sexual intercourseToreced ssex picsFreee nudce dtessed clipSexy ummy mummiesShewmales hardcore ssex videosLatedx
    bondagGrandmother nakoed photosKimm kardashian full vijdeo online
    sexTooon seex harly quin shemaleSeual stimulating technique photoAmateur fee housewifce mature pixture safeFrree mture
    tit cum videosMy wikfe pushs awa durinmg sexRagnarok henta comicForum hdden voyeurNude picgures off jiull marrie jonesSexy ebny amatuerNude ausetralian tern girlsMomm aand daughter pornoFreee adult videps no credit ard orr
    checking account neededBccx lingerie tunisieUn circumsizedd dicksVintage vulcan pocket watchAmateuhr thumbnai freeAian model tila nguyenUrssla andrez nudeHayf
    nudeAsan restaurnat colorad springs dublin blvdTransssexual
    hormone effectsTakingg big cocck 6Beast implants larger photoMistress biting cockAdrienne
    naoed picsA nakmed women’s crotchStarr boy gayAlabama fairholpe gayMothers soon fuckingPoorn sites reveiwsNeww
    york bfeast enlargemenHard cire kinky sexFreee fuck tgpp space bdsmBriief summary
    off eros annd psycheNaoed innocenceShopve itt uup my pussyPorn wife groupPusssy
    clopse psBonde pussyWiife seex swinging vacationPurrto rican ylung
    sexFree woman pee humiliationBikini piece twoHome nude moviesFosters
    friendd homke imagknary sexTossed salad analAnal vosion vklume 7 freeDiick cavet hollywood greatsFree cases cumdhots videsAdult sucking videosHunter nude
    rachelGayy pantie fetishPorrn vedios keezGirl havee hairy
    assesPiano voyeur camera upskirtGay marriage iin tennesseeText color inn latexChaytrooms teen fetishesAsian eleghantGermqny moims fucking maleIntense face fuckMultiple sex moviesPrivaate teen galleryTrrue blood sex scenePornstas deadCoock balls tortureVirgin vaginal sexErotic stories
    publkic masturbationStripper fijshing pots in nhFree ggay
    teewn pirnHawaii abes nudeSex when penhis has nno sensationIncrdeased seex
    drie with cheatingLadyy maacca nudeHairy boldeNake si
    swimsuit modlesSons of belichick adult t-shirtThrdeesome pictture galeries freeShaaved gay twinksLong
    hoot free blowjob vidsVintage mestal ggas funnelGettig pregnant throughh anal sexGay guuys wetting tthe bed/clipsLtex
    prosthwtic masksVideo off guuy tasting ownn cumWwww fuc scAmy dumas stripsBreast cancer carcinoma
    ductal form iin invasive noon situMatgures chaudess et
    suler bandantesPictureds of hppy womken using vibratorFamily guy pordn bondageMature adult
    handjobAliien latexVall tyran nudeFrree 5 minute sex clipsFree nude phgotos of
    mo chadaNude pics of nikki novaMontreal sex toyDlaware sstate record striled bassCockk free sex sucker
    teen videoSperm chunkyNomal teens nakedCancer sucks pinsGiirl hqving fun wioth hher
    assholeShropshire swingers joan hemansPrivate pprn movies frdee downloadsGeisha memojr offiucial site webNew
    excite mail sucksDawn linsey mckenzie shavedSex quiestions answered livee supportTwink boiSlut wjth toy
    dollAvaztar catoon hentaiErotic beastialy storiesSpring brewk stri pokerAmateur athletges enjoy sme ruth tryteensTalkk trsh
    great quotes intimiidate analAskan fanatics form
    lofiWatch full porn movies freeWhafs a vagin taete likeDormm warfs
    nakedKikiuyo hentaiBunny eastewr public sexSexx with
    drousxy girls

  12. Pingback: สล็อตทรูวอเลท

  13. Pingback: บาคาร่า lsm99

  14. Pingback: link

  15. Pingback:||||||||||||www.

  16. Pingback: ทดลองเล่นสล็อต pg

  17. Pingback: 웹툰 사이트

  18. Pingback: ข่าวกีฬา

  19. Pingback: bonanza178

  20. Pingback:

  21. Pingback: แทงบอล lsm99

  22. Pingback: ทางเข้า lsm99

  23. Pingback: Buy magic mushroom

  24. Pingback: ทดลองเล่นสล็อต pp

  25. Pingback: ประตูสำเร็จรูป

  26. Pingback: เล่นหวยกับ เว็บ Mahachoke99 ดีอย่างไร?

  27. Pingback: เช็คบัญชีมิจฉาชีพ

  28. Pingback: ชีทราม

  29. Pingback: ok คาสิโน เว็บพนันออนไลน์เว็บตรง

  30. Pingback: ผู้ช่วยพยาบาล

  31. Pingback: ร้านอาหารแถวพัฒนาการ

  32. Pingback: penis fillers

  33. Pingback: แทงหวย24

  34. Pingback: ตี๋น้อย 168

  35. Pingback: მობილური აპლიკაციის შექმნა

  36. Pingback: alice mushroom chocolates

  37. Pingback: คอนโดมือสอง

  38. Pingback: ทุบตึกฟรี

  39. Pingback: Slot Online

  40. Pingback: รับติดตั้งโซล่าเซลล์

  41. Pingback: 500mg THC gummies

  42. Pingback: รับซ่อมเครื่องออกกำลังกาย

  43. Pingback: 티비위키

  44. Pingback: บุญมี สล็อต

  45. Pingback: ดูหนังออนไลน์ฟรี

  46. Pingback:

  47. Pingback: ติดตั้งโซลาเซลล์

  48. Pingback: ติดตั้งโซลาเซลล์

Leave a Reply

Your email address will not be published. Required fields are marked *