Remember, the number one marketing sin is being boring! So one of the fastest ways to make your ads and promotional pieces better is to add passion and drama to your sales copy.
Since one of the main goals of your advertising will be clarity and being easily understood, you’ll need to make sure you’re doing this for as many people as you can AND at the same time.
There are some simple tricks you can apply to your marketing message that will certainly get you a better response: Repeat yourself, strengthen your copy and have a clear call to action.
As you are developing and using certain proven “closing” techniques, always consider the client’s fear of loss thoughts in the back of your mind. Setting up Early Bird Specials and include your PS!
Once you’ve found an ad or a sales letter that’s working for you (or you’ve got a *CONTROL to test from) try adding a “grabber” to your sales piece to see if you can boost response!
You and most every other tax business owner on this planet has “hidden treasures” sitting right under your nose in your own client base! You have to tap into “the unmined gold” in your client list.
In marketing, diversity is the opposite of laziness! In the long run, it’s better to know 50 different ways to bring a new client into your tax business than to put all your eggs in one basket and try and do the same numbers with one ad.