Remember, the number one marketing sin is being boring! So one of the fastest ways to make your ads and promotional pieces better is to add passion and drama to your sales copy.
Real Tax Business Success: Tax Marketing Lesson 33 – Two Types of Readers
Since one of the main goals of your advertising will be clarity and being easily understood, you’ll need to make sure you’re doing this for as many people as you can AND at the same time.
Real Tax Business Success: Tax Marketing Lesson 34 – Messaging Tricks
There are some simple tricks you can apply to your marketing message that will certainly get you a better response: Repeat yourself, strengthen your copy and have a clear call to action.
Real Tax Business Success: Tax Marketing Lesson 36 – Fear of Loss
As you are developing and using certain proven “closing” techniques, always consider the client’s fear of loss thoughts in the back of your mind. Setting up Early Bird Specials and include your PS!
Real Tax Business Success: Tax Marketing Lesson 37 – Test Options
Once you’ve found an ad or a sales letter that’s working for you (or you’ve got a *CONTROL to test from) try adding a “grabber” to your sales piece to see if you can boost response!
Real Tax Business Success: Tax Marketing Lesson 38 – Strategic Marketing Techniques
You and most every other tax business owner on this planet has “hidden treasures” sitting right under your nose in your own client base! You have to tap into “the unmined gold” in your client list.
Real Tax Business Success: Tax Marketing Lesson 47 – Diversify Your Ads
In marketing, diversity is the opposite of laziness! In the long run, it’s better to know 50 different ways to bring a new client into your tax business than to put all your eggs in one basket and try and do the same numbers with one ad.
- Page 2 of 2
- 1
- 2