As you are developing and using certain proven “closing” techniques, always consider the client’s fear of loss thoughts in the back of your mind. Setting up Early Bird Specials and include your PS!
Real Tax Business Success: Tax Marketing Lesson 37 – Test Options
Once you’ve found an ad or a sales letter that’s working for you (or you’ve got a *CONTROL to test from) try adding a “grabber” to your sales piece to see if you can boost response!
Real Tax Business Success: Tax Marketing Lesson 38 – Strategic Marketing Techniques
You and most every other tax business owner on this planet has “hidden treasures” sitting right under your nose in your own client base! You have to tap into “the unmined gold” in your client list.
Real Tax Business Success: Tax Marketing Lesson 47 – Diversify Your Ads
In marketing, diversity is the opposite of laziness! In the long run, it’s better to know 50 different ways to bring a new client into your tax business than to put all your eggs in one basket and try and do the same numbers with one ad.
Real Tax Business Success: Tax Marketing Lesson 48 – Timing is Everything
Timing in the tax business can mean everything.Every tax business should go after both the “blue collar” low income market and the other higher income target clients because the timing is so different, you CAN do both!