The more tests you can run, the more “winners” you can find. The more “proven” ads you can continuously run, THE MORE SALES YOU WILL MAKE WHICH WILL INCREASE YOUR OVERALL TAKE HOME INCOME!
Real Tax Business Success: Tax Marketing Lesson 17: First Media to Use
So where do you start your promotions? Without a doubt, the first media to always start with is a sales letter to your own clients. When I do consultations with people, this is the first place I tell them to start.
Real Tax Business Success: Tax Marketing Lesson 20: Media Tricks
Once you’ve got a good handle on your market and your message, you’re going to want to find as many media vehicles as possible and see if you can make them work.
Real Tax Business Success: Tax Marketing Lesson 21: Media Tricks (Part 2)
Sometimes it’s just about the ad placement in a local newspaper publication. Have you considered putting together your own local co-op mailing for people in your area?
Real Tax Business Success: Tax Marketing Lesson 23: Broadcast Media
Many tax professionals ask me about broadcast media and do I think it is effective. My answer is yes, radio and tv ads can be effective, but like anything else you have to test it.
Real Tax Business Success: Tax Marketing Lesson 30 – Using Subheads
When in doubt, start out with your best and most powerful headline and subheads! Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.)
Real Tax Business Success: Tax Marketing Lesson 31: Adding Emotional Zing
If you aren’t using EMOTIONAL sales copy to sell your tax services, you’re NOT really selling anything! Emotional copy SELLS better, period! We BUY from emotion, and then JUSTIFY with logic.
Real Tax Business Success: Tax Marketing Lesson 32 – Passion and Clarity
Remember, the number one marketing sin is being boring! So one of the fastest ways to make your ads and promotional pieces better is to add passion and drama to your sales copy.
Real Tax Business Success: Tax Marketing Lesson 33 – Two Types of Readers
Since one of the main goals of your advertising will be clarity and being easily understood, you’ll need to make sure you’re doing this for as many people as you can AND at the same time.
Real Tax Business Success: Tax Marketing Lesson 34 – Messaging Tricks
There are some simple tricks you can apply to your marketing message that will certainly get you a better response: Repeat yourself, strengthen your copy and have a clear call to action.