Tax Business Success course provides 49 lessons with specific actionable steps that you can take to increase your tax business & succeed with tax marketing.
Real Tax Business Success: Tax Marketing Lesson 2 – The Mental Shift
Most tax business owners think ‘tax preparation’ is the most important part of the business. That is simply not the case. It is vital that you have a mental shift.
Real Tax Business Success: Tax Marketing Lesson 5 – Target Markets
“Target only small markets!” Successful marketers understand this and decide to at least start out a different way. If everyone is your client then, realistically, no one is your client!
Real Tax Business Success: Tax Marketing Lesson 6: The Message
Your marketing message must be centered around giving your target market everything they REALLY want, not what YOU THINK they want and definitely not what you are just going to give them.
Real Tax Business Success: Tax Marketing Lesson 7: Irresistible Offers
Make “irresistible” offers to your target market! Irresistible offers? Most tax business owners either don’t know what an “offer” is, or they just don’t use them in their advertising.
Real Tax Business Success: Tax Marketing Lesson 19 – New Clients
The tax business owner that can lose money every time he runs an ad and is happy to pick up new clients has a good back end system working for him. He’ll turn a nice profit down the road.
Real Tax Business Success: Tax Marketing Lesson 20: Media Tricks
Once you’ve got a good handle on your market and your message, you’re going to want to find as many media vehicles as possible and see if you can make them work.
Real Tax Business Success: Tax Marketing Lesson 23: Broadcast Media
Many tax professionals ask me about broadcast media and do I think it is effective. My answer is yes, radio and tv ads can be effective, but like anything else you have to test it.
Real Tax Business Success: Tax Marketing Lesson 24: Inside Your Tax Office
Many of our members do a good job getting new clients in the door, but then once the client is THERE, they don’t do anything to reinforce the sales message that GOT them there.
Real Tax Business Success: Tax Marketing Lesson 39: Word of Mouth Clients
There is no better new client that will come into your tax business than one referred by a happy client. Clients do business with you as a result of the satisfaction of your current or previous clients.