49 Lessons, Acquire New Tax Clients, Increase your Tax Business Revenue
Now that you’re getting started with the Tax Marketing Crash Course, I actually want you to stop right now. Take a deep breath. My business was just like yours at one point, and we all know that feeling of pressure—heck, even covetousness—as we look at...
49 Lessons, Acquire New Tax Clients, Increase your Tax Business Revenue
Most tax business owners think ‘tax preparation’ is the most important part of the business. That is simply not the case. The mental shift from “doer of the task” (preparing tax returns) to “promoter of your business” (marketing tax services) is vital if you...
49 Lessons, Building Your Tax Business, Increase your Tax Business Revenue
Target ONLY small markets! Avoid BIG Mistakes in Identifying Target Markets This might be a startler for you… Target ONLY small markets! Yes, I said, “Target only small markets!” You don’t normally hear this coming from people talking about advertising. You...
49 Lessons, Building Your Tax Business, Increase your Tax Business Revenue, Marketing Message
Giving taxpayers what they WANT is THE place to start when developing a marketing message! Working On What 99% Of Tax Professionals Royally Screw Up—The Message First of all, if you scan the yellow pages (or Google) in your category, I’ll make a bet with you:...
49 Lessons, Building Your Tax Business, Increase your Tax Business Revenue, Marketing Message
How You Get A Target Client To Take Action: Irresistible Offers Making An Irresistible Offer How do you do it? Make “irresistible” offers to your target market! Irresistible offers? Most tax business owners either don’t know what an “offer” is, or they just don’t use...
49 Lessons, Building Your Tax Business, Increase your Tax Business Revenue, Media
Moving From “Internal” (House List) Media To “External” (New Client Acquisition) Media Let’s Talk About Acquiring New Clients Now, you’ve mailed your existing clients multiple sales letters. You have reminded them and re-sold them on the fact that your tax...
