Without a doubt, when you survey the tax industry, tax business owners will tell you: Referrals are the number one source for new clients. And I say, “Of course referrals are your number one source for new clients. You are in the SERVICE business!” When you’re in a service business, you better have clients telling others about you …
When You Decide To Begin Marketing Your Tax Business…START HERE
You’re working hard to provide the best service to your clients. So make sure you get a handle on the 3-legged marketing stool and work smart to build your tax business to the million dollar level.
Real Tax Business Success: Tax Marketing Lesson 4 – The Market
Selecting the “right or wrong” target market can be THE factor which determines success or failure! Marketing means: Market first, message second, and media third, in that order!
Real Tax Business Success: Tax Marketing Lesson 5 – Target Markets
“Target only small markets!” Successful marketers understand this and decide to at least start out a different way. If everyone is your client then, realistically, no one is your client!
Real Tax Business Success: Tax Marketing Lesson 6: The Message
Your marketing message must be centered around giving your target market everything they REALLY want, not what YOU THINK they want and definitely not what you are just going to give them.
Real Tax Business Success: Tax Marketing Lesson 7: Irresistible Offers
Make “irresistible” offers to your target market! Irresistible offers? Most tax business owners either don’t know what an “offer” is, or they just don’t use them in their advertising.
Real Tax Business Success: Tax Marketing Lesson 8 – Copywriting Techniques
When tax business owners promote this way their words and phrases actually have “little meaning” because they could be talking to anyone, seemingly about anything.
Real Tax Business Success: Tax Marketing Lesson 9 – Copywriting Techniques (Part 2)
It Really Does Matter What You Call Things! A fact of life is: whatever you sell (in our case, tax services), you’ll sell MORE of them if you add bonuses or premiums to the main offer.
Real Tax Business Success: Tax Marketing Lesson 10 – Copywriting Techniques (Part 3)
Now that you know about guarantees and their importance to growing your tax business, what’s stopping you from having two? Two bold, gutsy guarantees will out sell one. Three out sells two.
Real Tax Business Success: Tax Marketing Lesson 11 – Copywriting Techniques (Part 4)
This same principle of using “proven success” applies here but in a more specific way. There are many different sales formulas that have worked over the years in many different industries.