So where do you start your promotions? Without a doubt, the first media to always start with is a sales letter to your own clients. When I do consultations with people, this is the first place I tell them to start.
Real Tax Business Success: Tax Marketing Lesson 18 – Tax Office Flow
You have your tax client in your office and you take the opportunity to “funnel” the client from one place to the next in your office with the whole purpose of increasing your overall back end and long term business.
Real Tax Business Success: Tax Marketing Lesson 19 – New Clients
The tax business owner that can lose money every time he runs an ad and is happy to pick up new clients has a good back end system working for him. He’ll turn a nice profit down the road.
Real Tax Business Success: Tax Marketing Lesson 20: Media Tricks
Once you’ve got a good handle on your market and your message, you’re going to want to find as many media vehicles as possible and see if you can make them work.
Real Tax Business Success: Tax Marketing Lesson 21: Media Tricks (Part 2)
Sometimes it’s just about the ad placement in a local newspaper publication. Have you considered putting together your own local co-op mailing for people in your area?
Real Tax Business Success: Tax Marketing Lesson 25 – Mailing List
Now it’s time to build your house list. So how do you make your own RESPONSIVE mailing list? You do it through “lead generation” advertising. How about make your own list!?!
Real Tax Business Success: Tax Marketing Lesson 26 – Lead Generation
Lead generation marketing can be more costly in the beginning, but well worth the expense in the end! Lead generation marketing techniques take your prospect through a “multiple hoop” process.
Real Tax Business Success: Tax Marketing Lesson 28 – Negotiation and Accountability
It is really important to BUY your advertising media at the best price possible. The better deal you get, the more pressure you take off your marketing and the higher the chances are for success.
Real Tax Business Success: Tax Marketing Lesson 29 – The Headline
The headline: if you don’t get that right…well may as well not even play. See, the whole point of the headline is to get people INTO the rest of the message. Fail that, and you’re sunk.
Real Tax Business Success: Tax Marketing Lesson 30 – Using Subheads
When in doubt, start out with your best and most powerful headline and subheads! Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.)