“Target only small markets!” Successful marketers understand this and decide to at least start out a different way. If everyone is your client then, realistically, no one is your client!
Real Tax Business Success: Tax Marketing Lesson 6: The Message
Your marketing message must be centered around giving your target market everything they REALLY want, not what YOU THINK they want and definitely not what you are just going to give them.
Real Tax Business Success: Tax Marketing Lesson 7: Irresistible Offers
Make “irresistible” offers to your target market! Irresistible offers? Most tax business owners either don’t know what an “offer” is, or they just don’t use them in their advertising.
Real Tax Business Success: Tax Marketing Lesson 8 – Copywriting Techniques
When tax business owners promote this way their words and phrases actually have “little meaning” because they could be talking to anyone, seemingly about anything.
Real Tax Business Success: Tax Marketing Lesson 9 – Copywriting Techniques (Part 2)
It Really Does Matter What You Call Things! A fact of life is: whatever you sell (in our case, tax services), you’ll sell MORE of them if you add bonuses or premiums to the main offer.
Real Tax Business Success: Tax Marketing Lesson 10 – Copywriting Techniques (Part 3)
Now that you know about guarantees and their importance to growing your tax business, what’s stopping you from having two? Two bold, gutsy guarantees will out sell one. Three out sells two.
Real Tax Business Success: Tax Marketing Lesson 11 – Copywriting Techniques (Part 4)
This same principle of using “proven success” applies here but in a more specific way. There are many different sales formulas that have worked over the years in many different industries.
Real Tax Business Success: Tax Marketing Lesson 12 – Expectations
Shape expectations in the marketing message and “weed” out the kinds of people that aren’t going to use the accounting services. Only let clients dictate your business through sales.
Real Tax Business Success: Tax Marketing Lesson 13 – Media
Now that we’ve covered the first two M’s (Market and Message) it’s time to move onto the 3rd M: Media. How are you going to reach your market with your message? Real marketing is ordered Market, Message, then Media!
Real Tax Business Success: Tax Marketing Lesson 16: Multiply Media Success
The more tests you can run, the more “winners” you can find. The more “proven” ads you can continuously run, THE MORE SALES YOU WILL MAKE WHICH WILL INCREASE YOUR OVERALL TAKE HOME INCOME!