Now that you know about guarantees and their importance to growing your tax business, what’s stopping you from having two? Two bold, gutsy guarantees will out sell one. Three out sells two.
Real Tax Business Success: Tax Marketing Lesson 11 – Copywriting Techniques (Part 4)
This same principle of using “proven success” applies here but in a more specific way. There are many different sales formulas that have worked over the years in many different industries.
Real Tax Business Success: Tax Marketing Lesson 12 – Expectations
Shape expectations in the marketing message and “weed” out the kinds of people that aren’t going to use the accounting services. Only let clients dictate your business through sales.
Real Tax Business Success: Tax Marketing Lesson 13 – Media
Now that we’ve covered the first two M’s (Market and Message) it’s time to move onto the 3rd M: Media. How are you going to reach your market with your message? Real marketing is ordered Market, Message, then Media!
Real Tax Business Success: Tax Marketing Lesson 14 – Media Tips
Media Tips: What good is a quality target market for your tax services if you CAN’T reach them? (Not much.) But ff the media you choose can’t make money (or it’s not affordable) then look elsewhere for one that is!
Real Tax Business Success: Tax Marketing Lesson 15: Media Mindset
TESTING ads first is one of the most important “secret weapon” strategies a tax business owner can learn. Testing also helps you secure the life-blood of your business — CASH.
Real Tax Business Success: Tax Marketing Lesson 17: First Media to Use
So where do you start your promotions? Without a doubt, the first media to always start with is a sales letter to your own clients. When I do consultations with people, this is the first place I tell them to start.
Real Tax Business Success: Tax Marketing Lesson 18 – Tax Office Flow
You have your tax client in your office and you take the opportunity to “funnel” the client from one place to the next in your office with the whole purpose of increasing your overall back end and long term business.
Real Tax Business Success: Tax Marketing Lesson 19 – New Clients
The tax business owner that can lose money every time he runs an ad and is happy to pick up new clients has a good back end system working for him. He’ll turn a nice profit down the road.
Real Tax Business Success: Tax Marketing Lesson 20: Media Tricks
Once you’ve got a good handle on your market and your message, you’re going to want to find as many media vehicles as possible and see if you can make them work.