The headline: if you don’t get that right…well may as well not even play. See, the whole point of the headline is to get people INTO the rest of the message. Fail that, and you’re sunk.
Real Tax Business Success: Tax Marketing Lesson 30 – Using Subheads
When in doubt, start out with your best and most powerful headline and subheads! Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.)