Now that we’ve covered the first two M’s (Market and Message) it’s time to move onto the 3rd M: Media. How are you going to reach your market with your message? Real marketing is ordered Market, Message, then Media!
Real Tax Business Success: Tax Marketing Lesson 14 – Media Tips
Media Tips: What good is a quality target market for your tax services if you CAN’T reach them? (Not much.) But ff the media you choose can’t make money (or it’s not affordable) then look elsewhere for one that is!
Real Tax Business Success: Tax Marketing Lesson 15: Media Mindset
TESTING ads first is one of the most important “secret weapon” strategies a tax business owner can learn. Testing also helps you secure the life-blood of your business — CASH.
Real Tax Business Success: Tax Marketing Lesson 16: Multiply Media Success
The more tests you can run, the more “winners” you can find. The more “proven” ads you can continuously run, THE MORE SALES YOU WILL MAKE WHICH WILL INCREASE YOUR OVERALL TAKE HOME INCOME!
Real Tax Business Success: Tax Marketing Lesson 17: First Media to Use
So where do you start your promotions? Without a doubt, the first media to always start with is a sales letter to your own clients. When I do consultations with people, this is the first place I tell them to start.
Real Tax Business Success: Tax Marketing Lesson 18 – Tax Office Flow
You have your tax client in your office and you take the opportunity to “funnel” the client from one place to the next in your office with the whole purpose of increasing your overall back end and long term business.
Real Tax Business Success: Tax Marketing Lesson 19 – New Clients
The tax business owner that can lose money every time he runs an ad and is happy to pick up new clients has a good back end system working for him. He’ll turn a nice profit down the road.
Real Tax Business Success: Tax Marketing Lesson 20: Media Tricks
Once you’ve got a good handle on your market and your message, you’re going to want to find as many media vehicles as possible and see if you can make them work.
Real Tax Business Success: Tax Marketing Lesson 21: Media Tricks (Part 2)
Sometimes it’s just about the ad placement in a local newspaper publication. Have you considered putting together your own local co-op mailing for people in your area?
Real Tax Business Success: Tax Marketing Lesson 23: Broadcast Media
Many tax professionals ask me about broadcast media and do I think it is effective. My answer is yes, radio and tv ads can be effective, but like anything else you have to test it.