You sell your kids on getting up and going to school. You sell your spouse on going out to eat at a nice restaurant this weekend. You sell your employees on taking good care of your clients. Nothing happens until you SELL something!
Make sure you “ask for the order” and close the sale! This is such a simple thing and there is NO high pressure about it! Most tax professionals don’t use any of the regular, “proven to work of over time” sales closes at all.
Not only will you NOT be able to adequately target the right market for your services, but your message to them will not match properly because of the uncertainty in your own head. Get clear in your mind what you main services are.
Timing in the tax business can mean everything.Every tax business should go after both the “blue collar” low income market and the other higher income target clients because the timing is so different, you CAN do both!