In many promotional situations we will have to use an envelope to “deliver” the sales message. Your sales message is irrelevant if your prospect never opens your letter and looks inside your envelope!
Real Tax Business Success: Tax Marketing Lesson 30 – Using Subheads
When in doubt, start out with your best and most powerful headline and subheads! Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.)