In many promotional situations we will have to use an envelope to “deliver” the sales message. Your sales message is irrelevant if your prospect never opens your letter and looks inside your envelope!
Real Tax Business Success: Tax Marketing Lesson 30 – Using Subheads
When in doubt, start out with your best and most powerful headline and subheads! Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.)
Real Tax Business Success: Tax Marketing Lesson 31: Adding Emotional Zing
If you aren’t using EMOTIONAL sales copy to sell your tax services, you’re NOT really selling anything! Emotional copy SELLS better, period! We BUY from emotion, and then JUSTIFY with logic.
Real Tax Business Success: Tax Marketing Lesson 35 – Call to Action
Following these “call to action” formulas EVERY TIME will help you close more sales and increase your profitability of your overall business! This kind of message gets results.
Real Tax Business Success: Tax Marketing Lesson 44 – Leading Your Team
“If you can’t hold it accountable by measuring specific results, then don’t do it!” That’s true for your advertising, hiring new employees, adding a new service to your business and any other decision that comes up in your daily work life.