In marketing, diversity is the opposite of laziness! In the long run, it’s better to know 50 different ways to bring a new client into your tax business than to put all your eggs in one basket and try and do the same numbers with one ad.
Real Tax Business Success: Tax Marketing Lesson 49 – Effort
People in the business world get caught up in “being busy” too much. They confuse EFFORT with RESULTS! They think just because they are busy or they’ve got a lot “going on,” that means they are successful.