Without a doubt, when you survey the tax industry, tax business owners will tell you: Referrals are the number one source for new clients. And I say, “Of course referrals are your number one source for new clients. You are in the SERVICE business!” When you’re in a service business, you better have clients telling others about you …
Real Tax Business Success: Tax Marketing Lesson 39: Word of Mouth Clients
There is no better new client that will come into your tax business than one referred by a happy client. Clients do business with you as a result of the satisfaction of your current or previous clients.
Real Tax Business Success: Tax Marketing Lesson 40 – Rewarding Clients
80% of your referrals will come from 20% of your clients. Since this is true, you should concentrate 80% of your time finding who is most likely to be in that 20% group and then pour gasoline on that word of mouth “wild fire!”