Now that we’ve covered the first two M’s (Market and Message) it’s time to move onto the 3rd M: Media. How are you going to reach your market with your message? Real marketing is ordered Market, Message, then Media!
Real Tax Business Success: Tax Marketing Lesson 14 – Media Tips
Media Tips: What good is a quality target market for your tax services if you CAN’T reach them? (Not much.) But ff the media you choose can’t make money (or it’s not affordable) then look elsewhere for one that is!
Real Tax Business Success: Tax Marketing Lesson 16: Multiply Media Success
The more tests you can run, the more “winners” you can find. The more “proven” ads you can continuously run, THE MORE SALES YOU WILL MAKE WHICH WILL INCREASE YOUR OVERALL TAKE HOME INCOME!
Real Tax Business Success: Tax Marketing Lesson 19 – New Clients
The tax business owner that can lose money every time he runs an ad and is happy to pick up new clients has a good back end system working for him. He’ll turn a nice profit down the road.
Real Tax Business Success: Tax Marketing Lesson 20: Media Tricks
Once you’ve got a good handle on your market and your message, you’re going to want to find as many media vehicles as possible and see if you can make them work.
Real Tax Business Success: Tax Marketing Lesson 28 – Negotiation and Accountability
It is really important to BUY your advertising media at the best price possible. The better deal you get, the more pressure you take off your marketing and the higher the chances are for success.