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Chauncey's Tax Marketing
Crash Course Lessons:
Lessons: 1-8
- Lesson: 1
Introduction...
- Lesson: 2
The Most Important Reality You Must Accept:
- Lesson: 3
Choice, Fear and Consequences:
- Lesson: 4
Small Business Marketing Success Means Starting At The Right Place:
- Lesson: 5
Avoid BIG Mistakes in Identifying Target Markets:
- Lesson: 6
The Message:
- Lesson: 7
How You Get A Target Client To Take Action:
- Lesson: 8
‘Best Response’ Tax Business Marketing (PART 1):
Lessons: 9-16
- Lesson: 9
‘Best Response’ Tax Business Marketing (PART 2)Introduction... - Lesson: 10
'Best Response’ Tax Business Marketing (PART 3):The Most Important Reality You Must Accept: - Lesson: 11
‘Best Response’ Tax Business Marketing (PART 4): - Lesson: 12
“Pre-Selling” Price and Positioning: - Lesson: 13
How To Pick and Use Advertising Media: - Lesson: 14
Real Media ROI Tips - Lesson: 15
Media Mindset Keys: - Lesson: 16
How To Multiply Your Media Success:
Lessons: 17-24
- Lesson: 17
Here’s The VERY FIRST MEDIA You Should Use:
- Lesson: 18
Your Tax Office Is One Big Sales Media:
- Lesson: 19
Moving From “Internal” Media To “External” Media:
- Lesson: 20
Insider Tricks In Specific Media:
- Lesson: 21
Insider Tricks In Specific Media (Part 2):
- Lesson: 22
How To Find That Elusive “Starving Crowd”:
- Lesson: 23
Big Mistakes and Success Essentials for Broadcast Media:
- Lesson: 24
“Congruence” and Reinforcement:
Lessons: 25-32
- Lesson: 25
Direct Mail “Mini-Series” Part 1: - Lesson: 26
Direct Mail “Mini-Series” Part 2: - Lesson: 27
Direct Mail “Mini-Series” Part 3: - Lesson: 28
Final Words on Media - Negotiation and Accountability: - Lesson: 29
The Most Important Part of Any Message: - Lesson: 30
The Most Important Part of Any Message (Part 2): - Lesson: 31
Adding Emotional “Zing”— Even a Tax Professional Can Do It!: - Lesson: 32
Passion and Clarity—Together!:
Lessons: 33-41
- Lesson: 33
Getting The Two Main “Types” Of Readers: - Lesson: 34
Insider Message Tricks: - Lesson: 35
A Solid Structure For A “Call To Action”: - Lesson: 36
Closing the Deal—In An Ad: - Lesson: 37
Tweaking Messages That Work: - Lesson: 38
The “Acres of Diamonds” Theory:
- Lesson: 39
Stimulating Word of Mouth and Referrals: - Lesson: 40
Recognizing and Rewarding Your Clients: - Lesson: 41
Sales Secrets for the Phone and In Person (Part 1):
Lessons: 42-49
- Lesson: 42
Sales Secrets for the Phone and In Person (Part 2):
- Lesson: 43
Your “Bread and Butter” Services:
- Lesson: 44
Leading Employees For Bottom Line Profit:
- Lesson: 45
It’s Now or Never:
- Lesson: 46
Wanna Leave The Country?:
- Lesson: 47
The Way You Really Get a Flood of Clients:
- Lesson: 48
Timing Is Everything:
- Lesson: 49
Final Words:
