“If you can’t hold it accountable by measuring specific results, then don’t do it!” That’s true for your advertising, hiring new employees, adding a new service to your business and any other decision that comes up in your daily work life.
Real Tax Business Success: Tax Marketing Lesson 47 – Diversify Your Ads
In marketing, diversity is the opposite of laziness! In the long run, it’s better to know 50 different ways to bring a new client into your tax business than to put all your eggs in one basket and try and do the same numbers with one ad.