Chauncey Hutter, Jr.
Leading Marketing Consultant & 
Business Success Growth Coach 
to the Tax Industry since 1996
#1 BEST
SELLER ON
AMAZON
(PERSONAL TAXES,
SMALL BUSINESS
TAXES & TAXATION)
BLOCKBUSTER Book        BEST OF Ads        MILLION DOLLAR Membership        SPEAKING Events        INNER-CIRCLE         2-STEP Profit       CONTACT Office
“Providing Tax Business Owners Real-World Marketing Tools,
‘Work-Less Make-More’ Profit Strategies, and a
Fresh Approach to Taking Your Tax Practice to the Next Level!”
Let me introduce myself. My name is Chauncey Hutter, Jr. 

...and did you know -- I can’t even prepare my own tax return! (Or, anybody else’s for that matter.) 

But that didn’t stop me from growing a small, two-room tax office with a couple of part-time employees into a multi-MILLION dollar business in 15 different market areas (w/ 24 locations) and employing over 400 people during the peak of tax season while generating over $4 Million Dollars in tax preparation and electronic filing sales during the first 100 days of each year!
So how does a guy with NO tax experience come into a small tax office and … build a MILLION dollar tax preparation business in just a few short tax seasons?  

Well, that’s a “secret” I’ve kept to myself.... Until NOW!
“Maximizes Your
Tax Business Success
...Guaranteed!”
=====================================
FREE Best Practices Video Series
3 Minute Success Nuggets
Worth $97.00 – No Charge For Limited Time
=====================================
Watch Tax Pro Client Success Stories...
Chauncey helped me
get my life back...
Enrolled Agent Benefits From Real Tax Business Success Membership
Janie Williams
Literally starving to death to doubling my tax business...
Single Owner Operated Tax Office
(…buys a new home and car in the middle of tax season!)
Ed Bove
I finally listened to what Chauncey was saying...
Tax Business Increases 30% Offering
A Wide Variety Of Services
Bryan Kinney
I'm just a regular guy...
From a Basement Office to
4 Retail Store Front Locations
Al Burgos
I had to buy a new house...
RAL Business Doubles In One Tax Season
(…buys a new home and car in the middle of tax season!)
Laura Burke
We take baby steps...
Conservative Accounting Firm
Grows Rapidly, Profitably
Jolinda & Dave Schreiber
Chauncey Hutter, Jr. the Leading Marketing Consultant & Business Growth Coach to
the Tax Industry since 1996
Chauncey Hutter, Jr. began working in the tax industry in 1990 in his father's two room $50,000 per year tax preparation office. In just a few short years, Chauncey took this small office with a few part-time employees and built a Multi-Million dollar company, with 27,000 clients, over 440 employees, and 15 market ares and across three states (in ten years). Chauncey sold his ownership stake in the family business in 2007 to concentrate full-time on Coaching and Consulting business owners and entrepreneurs to greater levels of success.

In 1996, he started Real Tax Business Success, a private Success Consulting Business to help other tax business owners achieve their dreams in their tax businesses. A "Million Dollar Tax Business Builder" Membership Group was formed, offering tax professionals Real-World Marketing Tools, "Renegade" Wealth Attraction strategies, and a fresh approach to growing a tax preparation business to the Million Dollar Level. Chauncey has worked directly with over 3,700 tax business owner clients, helping create Million Dollar breakthroughs along the way. Schedule permitting, Mr. Hutter charges $2,000 per hour or $10,000 for a day of personal one-on-one consulting. He is accepting Private consulting Tax Business Owner clients on a limited basis. 
     Grab Your Copy
tax marketing
A Small Sampling of Success Stories From Real Tax Business Success Members...
“If you are in the tax preparation business and you do not get Chauncey Hutter’s material, you’re definitely not going to dominate your market. If you want to dominate your market — get his materials … that’s the bottom line.”

John H.

255 Locations Nationwide
Over 39 Million In Annual Sales (at time of this testimonial)

We were very skeptical … We were at a real crossroads and knew that our tax business was leaving us fighting during tax season with not really enough money to pay our bills!! … Now we have completely put our trust in Chauncey’s philosophy of systems and marketing! I have gained a new sense of confidence, worth, and dedication to build the business that I began 14 years ago as a dream in college

Kathleen H., Babylon, NY
I read your newsletters & decided to join. Definitely plenty of material to keep me busy and thinking. We developed several new pieces (for us) based and modeled after your suggestions. The refer a friend was a gem …. we have doubled our tax clients this year (over 270) and now have plans for another location for next year.

Margot M , Atlanta, GA
“The Refer-A-Friend program was great! It brought in 10% of my overall tax total. I figure that was an extra $21,000.00 that went to my bottom line!”

Chris J. , Jacksonville, FL
“My business was up 43%. We increased our volume from 2,200 to over 2800 returns in one office.”

Leonard V., Springfield, MA
“I was running my tax business bass ackwards before I read your material and held my consultation with you …. following some basic marketing strategies shown in the book, I was able to grow my business 100% over last year and I was able to prepare the returns in a fraction of the time.”

Ernest N., Pittsburg, CA
Chauncey, I had the best tax season ever! I advertised everywhere and the phone never stopped ringing! Just to let you know, when I used one of your ad critique coupons for a newspaper ad, the headline you gave me really boosted response. During tax season, I’d run that ad twice per month and I’d consistently get 20 to 30 calls per day!

Kathy B, Auburn, WA
“We are a small accounting office located in the suburbs of Los Angeles with my wife, two employees and myself. We have been in business for over 10 years and have never done over 350 tax returns. In January, we placed one of your recommended yellow page ads. We installed an 800 number so that we could monitor performance of this ad. Through April 15th we received 307 hits.

Unfortunately we did not keep good track of the number of these people which ended up in our office but we have reason to believe that most did come in. We had a total of 663 returns this year. We were not prepared for this response …. you sold me — I’m convinced your advertising works!”

Stan G., Montebello, CA
Maximizes Your Tax Business Success...
Guaranteed!
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FREE Best Practices Video Series
3 Minute Success Nuggets
Worth $97.00 – No Charge For Limited Time
More Real World Tax Pro Success Stories
We opened a brand new office in Arlington, TX. We were starting at ground zero — no clients! By using your techniques & advertising ideas, we brought in over 350 clients. This is especially significant since we couldn’t even get into the yellow pages until March. So we were able to break-even our first season. There’s enough in the bank to operate the business until next January. We are extremely pleased with the results.

P.S. Thanks A Million!

Kevin B., Arlington, TX
Chauncey’s coaching was a valuable resource for us during this past tax season … We used your information to improve our systems within our tax office, and realized a great increase in efficiency and a corresponding decrease in normal problems. (Our) staff did more and more of the work and my dad and I were able to concentrate our energies on (a second tax office) … Chauncey your course has challenged me to make our tax practice unique and excellent.

Charles C. CPA, Spartanburg, SC
“When I got your tax coaching it was like opening a Christmas present! Your ideas are really working for us. I’m amazed how easy it is to pick up new clients! Everything you say is true about promoting your tax business. We’ll be even bigger and more profitable next tax season with your help.”

Jim C., Silver Spring, MD
Having access to your marketing tools is what worked for me this past tax season. (25% new clients!)

Steven B CPA, St. Clair, MO
“ We got signed up with you late in the year so I decided to try one idea. (The idea) generated $2212 in additional revenue!”

Joe G, Oakland, CA
The materials for marketing helped us develop and market to a “target” group. With your help, our newly opened office in Okeechobee prepared approximately 600 returns this year!

Corey M., Okeechobee, FL
“We have gone from a one person shop (me) and doing about $10,000 in gross revenues in 2001 to doing over $200,000.00 in gross revenues and 25 employees this year with 3 offices around town.

We have achieved so many goals since being with Chauncey’s program that we could write a book about it, but my goal this past tax season was to work less and still make more money. Well, we did it.”

Tony M., Des Moines, IA
We responded to your offer this year. We previously had invested very little money in advertising so this was a big step for us. 

Our income increased by approximately 20%. This may not seem like much, but to us it is the largest increase (in one year) we’ve had. We recognized the need for marketing the last few years. We’ve been in business for 17 years, but each year it gets harder to complete because of all the “fly by night” tax offices that pop up all over town. 

Thanks for helping us show’em who’s boss!

Shelia M., South Carolina
“Chauncey … one would need a PhD in marketing and 20 years of successful marketing experience to pass up the opportunity to study your marketing“

Gilbert M, Los Angeles, CA
After using my consultation time with you, I now have a more effective advertising strategy for my tax business. The specific ideas you gave me helped increase the number of NEW clients coming into my office last year.

By using those “free bonus gifts” you talk about and developing a few unique selling propositions that other tax businesses don’t even know about, we were not only successful last year, but we’ll be even more ahead of the game this year. (Last tax season’s promotions should definitely help bring in many more new clients through normal word of mouth.)

Also, thanks for giving me the tools that helped me give my clients better service and at the same time, sell them more of my tax services. I look forward to learning more by reading your ongoing marketing newsletter and following up with you in the future.

Bill C., St. Paul, MN
We had a 40 % increase in clients this year (over 1,000 total) AND everything went smoother than expected!

Karen B., Indianapolis, IN
“In 2005, my company did a total of 1120 returns (that’s up from under 300 when I first started with Chauncey). My goal was to do 1400 in 2006. Not only did we exceed that goal, but we did a total of 1526 returns, and my company grew an outstanding 36.25% in 2006. Another goal I set, obviously, was profit, and can I please tell you that I wanted to see an astounding 50% growth in profit? Well, I’m sorry to say that I didn’t meet the 50%…I exceeded it! My company grew 56% profit-wise. Wow! Need I say more? … Now that the long awaited 2006 tax season has come to an end, I sat back and took a look at all of my accomplishments and to tell you the truth, I feel pretty GREAT about my business. I have now decided it is time to venture out and help others become as successful as I have in the last year. Flat out, I recommend you work with Chauncey Hutter.”

Michael G. Jackson, MS
I am so excited about your marketing! I have a small tax office — about 300 clients — and wanted to grow. My goal for the season was 100 new clients. I used just two of your ideas and the result — 92 new clients! I followed some of your office procedures and had more time. Thank you.

Jackie H., Boston, MA
Your “Million Dollar Tax Course” helped me get 371 NEW clients this year! That one advertising tip you gave me increased my response dramatically in ALL of my ads! My tax office ran so much smoother this tax season even with the increased business.

That office set up and training video you have in your coaching saved us too. Our paperwork problems disappeared! Our compliance with the IRS is now worry free. Overall, we got a really efficient tax office in just one season.

(I don’t know what I liked better, making more money during tax season or having the office run smoothly without a lot of stress. I guess it doesn’t matter — I’m getting BOTH!)

Gary B., Kokomo IN
You helped me increase my business by 50% in one tax season! I WAS SWAMPED! (I’m opening another location next tax season for sure.)

I followed your referral program just like you said. It was HOT! One lady referred 76 new paying customers to me all by herself! Your membership course is simple and down to earth and easy to use. I’ve got all the answers right there in front of me. It’s well worth the money I paid!

I even have a masters degree and your Coaching has helped the most … I can’t believe it! Thanks. I look forward to meeting other tax business owners in the membership group.

Carlos G., Oxnard, CA
My tax business added 69 new clients this year using one simple idea you gave me to help stimulate referrals. The special promotion cost me $790 and I received $2,580 back in net profit. (That’s over a 3 to 1 profit to advertising ratio) In addition, I expect to generate an estimated $4,000 more in sales just next tax season alone. Thanks for the marketing tip that is helping me build my tax business.

Gerald C, Stuebenville, OH
I am in the process of making my tax business my only job — Currently, I work 40 hrs a week as an accountant for a manufacturing firm and have slowly built my business (UNTIL THIS YEAR!) I made a flyer out of one of the ads in the manuals I received. Sent them out the last week in January and WOW! — what a response — this year my business TRIPLED! 1/3 of the increase is a direct response to my flyer ads. I got all information from Chauncey’s materials.

Becky C, Minneapolis, MN
“I went from 100 clients in the fall to over 400 tax clients my first tax season using your deluxe program. I NEED your information for my tax client base to grow!”

Kevin D., Little Rock, AR
OFF TO A ROUGH START: ON JAN. 19TH I WAS HOSPITALIZED SIX DAYS WITH A GROWTH BLOCKING MY BILE DUCT. ON FEB. 1ST, I WAS READMITTED FOR MAJOR SURGERY (ABOUT SIX HOURS) TO HAVE IT REMOVED, SIX MORE DAYS IN THE HOSPITAL. THANK THE LORD IT GREW WHERE IT DID SO IT WAS FOUND AND WAS NOT YET CANCEROUS. I LOST 30 lbs. THROUGH THE ORDEAL. CONSEQUENTIALLY I LOST THE FIRST THREE WEEKS OF THE SEASON.

WHEN I FINALLY GOT AROUND TO DOING BUSINESS, I DID BETTER THAN LAST YEAR THANKS TO YOUR “MILLION DOLLAR TAX BUSINESS BUILDER” INSTRUCTIONS AND MATERIAL ….

ALL-IN-ALL THE SEASON WAS NOT GREAT, BUT THANKS TO YOUR MATERIAL IT WAS SUCCESSFUL AND WITH A LOT LESS STRESS. LOOKING BACK I FEEL REALLY GOOD ABOUT IT AND KNOW IF I HAD A FULL SEASON IT WOULD HAVE BEEN GREAT.

I’M LOOKING FORWARD TO NEXT SEASON WITH ANTICIPATION AND CONFIDENCE BY USING YOUR MATERIAL AND INSTRUCTIONS I’LL BE ABLE TO ACCOMPLISH MY GOALS — HOPEFULLY HAVING A FULL SEASON.

Bertrum D., Summerville, SC
Your operations and procedures manual helped my tax business run like a top this year with far fewer headaches than I ever thought. But that’s not the best part. You taught me how to change my mentality to make the sale and it worked! Your membership is well worth the money and then some!

Nestor Bello, Houston, TX
Just wanted you to know your idea really worked! Not only did my tax office pick up a pile of new clients that way, but we got many more using the referral program you suggested. Thanks for helping me think through how I want my business to look. I’m not completely organized yet, but your membership coaching is helping me get to a point where I can keep it and make some good money or I could sell it and walk away richer!

Laura D., Ocala, FL
I must say that I was more than just a little skeptical about joining …. Thank goodness I got your materials. They were like a transfussion, charging me with optimism and excitement. Your package is revolutionary; profound in it’s simplicity. For the first time since I started (my) small business a few years back, I look forward with gusto to developing the business.”

Sarah C., Dallas, TX
BLOCKBUSTER Book        BEST OF Ads        MILLION DOLLAR Membership        SPEAKING Events        INNER-CIRCLE         1-on-1 Coaching        CONTACT Office
BLOCKBUSTER Book        BEST OF Ads        MILLION DOLLAR Membership        SPEAKING Events        INNER-CIRCLE         2-STEP Profit        CONTACT Office
BLOCKBUSTER Book        BEST OF Ads        MILLION DOLLAR Membership        SPEAKING Events        INNER-CIRCLE         1-on-1 Coaching        CONTACT Office